Monetisation Manager

Company Description

KadhaiShorts is a digital media and entertainment platform that specializes in producing, distributing, and streaming original scripted short-form video series. The company focuses on empowering emerging creators by providing funding, infrastructure, and technology to bring their ideas to life for mobile-first audiences. With a broad portfolio of services including content marketing, dubbing, localization, and live events, KadhaiShorts is dedicated to delivering innovative and engaging entertainment experiences.

Role Description :

This is a full-time on-site role based in Chennai for a Monetisation Manager.

Monetisation Manager to drive revenue strategies and optimize monetization opportunities for OTT, micro dramas, and vertical series content.

Additional responsibilities include identifying new revenue opportunities, designing pricing strategies, and collaborating with marketing and content teams to ensure monetization aligns with audience engagement goals.

Responsibilities :

Develop and implement monetization models, track performance metrics, and collaborate with content and business teams to maximize ROI.

Analyze viewership data, audience behavior, and content performance across OTT and digital platforms.

Monitor campaign performance across multiple acquisition channels and provide insights for optimization.

Conduct user funnel analysis—acquisition, engagement, retention, and conversion.

Requirements :

3–5 years of experience in digital content monetization or OTT platforms; strong analytical, business strategy, and revenue optimization skills.

Expertise in advertising campaigns, revenue optimization, and pricing strategies

Skills in partnership management, business development and

Category monetization management

Knowledge of digital media, streaming platforms, and content monetization trends

Strong communication, negotiation, and leadership abilities

Experience in entertainment, media, or technology industries preferred

Bachelor's degree in business, Marketing, Economics, or a related field.

Key Skills & Competencies (Monetisation – OTT & Digital Media Preferred)

User Acquisition : Understanding of acquisition channels, user funnels, and CAC optimization to drive quality user growth.

Engagement : Ability to analyze watch-time, session frequency, and content interaction metrics to improve platform engagement.

Retention : Knowledge of churn drivers, cohort analysis, lifecycle journeys, and retention strategies.

Monetization : Experience in evaluating SVOD / AVOD performance, revenue metrics, conversion funnels, ARPU, and pricing strategies.

Growth & Revenue Analytics : Strong understanding of growth KPIs, revenue forecasting, performance dashboards, and opportunity identification.

OTT & Digital Media Ecosystem : Preferred experience working with OTT platforms, digital content analytics, and app-based user behaviour.