Group Product Manager

Reporting to : Marketing Head

Location : Hyderabad

Salary Range : ₹14 – ₹18 LPA

Position Description :

The

Group Product Manager (GPM)

will be responsible for leading the strategy, planning, and execution for multiple brands or a therapeutic portfolio. This role entails driving brand performance, developing long-term strategic plans, overseeing lifecycle management, and ensuring achievement of revenue and profitability goals. The GPM will provide leadership to a team of product managers and play a key role in cross-functional alignment with sales, medical, regulatory, and external stakeholders.

The incumbent will develop country operating plans, drive segmentation and targeting strategies, and champion marketing innovation while balancing resource optimization and execution excellence. The role includes active participation in long-range planning, commercial forecasting, and budget ownership. The GPM is expected to build strong key account marketing frameworks and ensure strategic engagement with corporate hospitals, private healthcare chains, and other institutional stakeholders.

Education :

Bachelor's degree in Science / Pharmacy or related field

Post-graduate degree in Marketing / Business Administration preferred

Additional certification in sales / marketing is an advantage

Experience : 8–12 years

of experience in pharmaceutical marketing

Minimum

3–4 years

in a Product Manager / Group Product Manager role

Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential

Experience with product launches, line extensions, and lifecycle planning preferred

Job Responsibilities :

Lead the

strategic planning

and execution of marketing activities across multiple brands / therapy areas

Drive

portfolio growth , new product introduction, and mature brand revitalization

Oversee development and implementation of

brand marketing plans , promotional campaigns, and tactical programs

Guide the creation of

visual aids , digital campaigns, and customer engagement materials

Build and mentor a team of Product Managers and drive

performance management

Lead

brand forecasting , budgeting, and resource allocation to ensure optimal ROI

Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies

Identify and manage external vendors, agencies, and KOLs for execution excellence

Establish frameworks for

Key Account Marketing , institutional engagement, and private hospital strategy

Partner with sales leadership to align field force training, deployment, and customer segmentation

Develop and oversee

CME programs , congress participation, and HCP engagement initiatives

Lead lifecycle planning, including line extensions, new indications, and pricing strategy

Monitor market trends, competitor activity, and derive actionable insights for strategic pivots

Key Performance Indicators :

Achievement of

portfolio-level revenue and market share targets

Successful product launches and lifecycle outcomes

Timely execution and impact of

multi-brand marketing initiatives

High-quality and compliant marketing outputs

Leadership effectiveness in developing and managing a high-performing marketing team

Strategic contribution to

long-range planning

and innovation pipeline

Institutional business growth and improved brand presence in

key accounts

Required Skills :

Strategic Thinking and Business Acumen

Strong knowledge of

Therapeutic Areas & Market Dynamics

Proficiency in

Customer Segmentation , Targeting, and Market Execution

Leadership & Team Development

Key Account Management and Institutional Marketing

Strong

analytical, forecasting, and budgeting

skills

Excellent interpersonal, communication, and vendor management skills

Understanding of

Regulatory Compliance

and industry best practices

Ability to drive performance in a

matrixed environment

Operating Network : External :

Consultants, Creative Agencies, Research Firms, KOLs, Vendors

Internal :

Marketing Team, Sales Leadership, Medical Affairs, Regulatory, Finance, Legal, Corporate Strategy, Distribution, Business Analytics, and Business Technology