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Account Executive – CPG Digital Shelf / eCommerce (1-3 years Experience)

Account Executive – CPG Digital Shelf / eCommerce (1-3 years Experience)

Genrise.aiTiruppur, IN
7 hours ago
Job description

Job Title : Account Executive – Digital Shelf & Content Optimization

Location : Mumbai or Pune, India (Remote / Hybrid)

Compensation : ₹4,00,000 – ₹6,00,000 per annum

Travel : Occasional international travel (US, UK & Europe)

About Us

We are an AI-driven startup focused on digital content optimization for consumer brands . Our platform identifies gaps in product content on the digital shelf (e-commerce sites, marketplaces, retailer platforms) and helps brands generate new, on-brand, retailer-compliant copy that improves organic visibility, conversion, and revenue.

We’re starting with CPG brands and helping them stay ahead in a world where AI search and commerce are reshaping how consumers discover and buy products online.

Role Summary

We’re looking for an Account Executive who is passionate about online commerce growth for CPG brands and understands how great content and search performance drive revenue on the digital shelf.

You will :

  • Work closely with multiple brand teams at our client organizations
  • Use our AI software to spot content and search opportunities
  • Help clients improve their organic performance and sales
  • Feed market and competitor insights back into our product and content playbooks
  • Expand our footprint across more brands, markets, and regions

This role combines account management, digital marketing / SEO, AI search and CPG / e-commerce understanding .

What You’ll Do

  • Own client relationships for a portfolio of CPG brands across India and global markets
  • Use our platform to analyze digital shelf performance :
  • Identify gaps in product titles, descriptions and attributes
  • Spot AI Search / SEO and search-ranking opportunities within retailer platforms and marketplaces
  • Collaborate with brand and e-commerce teams to :
  • Review insights recommendations from our AI software
  • Support the creation of new content aligned with brand voice and retailer guidelines
  • Drive continuous A / B testing and optimization of content

    • Work with clients to connect content improvements to business outcomes , such as :

  • Increased organic traffic and search share
  • Conversion uplift
  • Revenue and profitability improvements on the digital shelf

    • Track competitors and category trends :

  • Benchmark content and search visibility
  • Identify best practices from competitor brands and categories
  • Feed these insights back into our software and internal playbooks

    • Partner with our product and data teams to :

  • Give structured feedback on platform UX and features
  • Suggest new metrics, views, or capabilities that would help brand teams

    • Help expand accounts :

  • Identify new brands, categories, or geographies within existing client organizations
  • Prepare and present performance reviews and opportunity roadmaps

    • Be a trusted advisor to clients on :

  • Digital shelf strategy
  • AI & search commerce trends
  • How to stay ahead of competitors through content and optimization

    • What You’ll Bring

    Experience & Background

  • 1–3 years of experience in one or more of the following :
  • E-commerce / digital marketing / performance marketing
  • CPG / FMCG (preferably food & beverages, consumer healthcare, beauty and petcare )
  • Brand management or category management
  • Account management with consumer brands

    • Understanding of how CPG brands operate , especially around :

  • Brand and category management
  • Retailer / marketplace collaboration
  • Exposure to online growth levers such as :
  • AI / Agentic commerce expansion for CPG brands
  • SEO (search engine optimization) for retailer sites / marketplaces / D2C
  • Content quality and completeness on the digital shelf
  • Organic vs paid performance dynamics

    • Skills & Mindset

  • Strong interest in unit economics and commercial impact – you care about how content changes translate into revenue and ROI
  • Solid understanding of :
  • Digital shelf dynamics
  • Basic SEO principles (keywords, relevance, ranking, click-through, conversion)
  • Emerging AI search & commerce trends and how they affect brands
  • Ability to work independently and proactively in a fast-moving startup environment
  • High creativity and problem-solving mindset – can look at complex category data and see opportunities
  • Excellent communication & storytelling skills – able to translate data and insights into compelling narratives for brand teams
  • Strong relationship-building skills and comfort working with multiple stakeholders across marketing, ecommerce, and brand teams
  • Comfortable working with software tools , dashboards, and spreadsheets; data-curious and detail-oriented

    • Nice-to-Have

  • Prior experience working with a large CPG / FMCG company ecommerce / digital shelf
  • Experience with :
  • Marketplaces (Amazon, Flipkart, BigBasket, Instacart, etc.)
  • Retailer media / retail search or on-site SEO
  • Digital performance reporting and analytics tools
  • Prior experience in a startup or high-growth environment

    • Working Model

  • Remote / Hybrid role with flexibility
  • Preference for candidates based in Mumbai or Pune , for easier collaboration and occasional in-person work sessions
  • Willingness and ability to travel internationally (US, UK, Europe) for client meetings and workshops, as needed

    • Compensation

  • ₹4,00,000 – ₹6,00,000 per annum , depending on experience and fit
  • Opportunity to grow with the company as we scale globally

    • How to Apply

    Please share your :

  • CV / profile
  • Short note on one CPG brand that you think is doing online revenue really well (or really badly) – and why
  • Any relevant links (case studies, campaigns, portfolios, etc.)
    • Create a job alert for this search

    Account Executive • Tiruppur, IN

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