Job Type : Full time, Work From Office (5 days)
Location : Sector 16A, Film City, Noida
Relevant Experience : Minimum 7+ years
Requirement - Immediate Joiners
Associate Director, Marketing (B2B)
The Opportunity
We&aposre transforming how businesses connect and communicate across languages. Our AI-powered multilingual translation solutions are helping Banking & Financial Services, E-commerce, D2C Retail, and Government sectors across India and the Middle East break language barriers. We&aposre at a hyper-growth phase, and we are looking for a seasoned B2B Growth Marketing Lead to accelerate our journey.
This isn&apost just another marketing role. It&aposs your chance to build something extraordinary from the ground up. You&aposll be joining as our marketing leader, reporting directly to our cofounder, with the autonomy to create and execute a comprehensive growth strategy that will define our market presence.
What You&aposll OwnStrategy & Execution
- Design and execute a comprehensive full-funnel marketing strategy mapped to our customers&apos buying journey, from awareness to advocacy.
- Drive marketing-qualified pipeline generation and build a robust sales pipeline that fuels our growth trajectory.
- Establish us as the go-to AI translation solution in our target markets and create category-defining brand-building initiatives.
Growth & Operations
Orchestrate integrated multi-channel campaigns across organic and paid digital channels to maximize reach and conversion.Develop and execute account-based marketing (ABM) programs targeting high-value prospects in banking, fintech, and e-commerce.Build and optimize marketing operations, including lead management, pipeline tracking, and marketing attribution systems.Drive website traffic growth and conversion optimization through SEO, content marketing, and user experience improvements.Cross-Functional Leadership
Create compelling sales enablement materials, GTM collateral, and enablement programs that empower our sales team.Develop partner enablement marketing support for our partner ecosystem and channel program.sCollaborate with product and engineering teams on product marketing initiatives to bring new features and solutions to market.Lead a high-performing member marketing team as we scaleWhat You BringExperience & Background
7-8 years of B2B marketing experience, preferably in high-growth startups within AI / ML, SaaS, Fintech, or Enterprise SoftwareProven track record of driving marketing-qualified pipeline in growth-stage companies ($1-10M+ revenue)Regional market expertise in India and the Middle East markets with a deep understanding of local business dynamics.Full-stack marketing capabilities spanning demand generation, content marketing, digital campaigns, and marketing operations.Technical Expertise
Advanced proficiency in marketing automation platforms like HubSpot for lead nurturing, scoring, and campaign management.Strong experience with CRM systems, including HubSpot and Salesforce, for pipeline management and sales alignment.Expert-level skills in analytics and insights tools, including GA4, GTM, and marketing attribution platforms.Hands-on experience with digital marketin,g including paid advertising platforms, SEO / SEM, and social media marketing.Leadership & Mindset
An entrepreneurial mindset that thrives in ambiguous, fast-paced startup environments where you define the playbook.Data-driven approach to decision making, using analytics and insights to optimize campaigns and prove marketing ROI.Excellent cross-functional collaboration skills, working seamlessly with sales, product, engineering, and customer success teams.Team building experience in hiring, developing, and managing high-performing marketing teams.Strong written and verbal communication skills with the ability to create compelling content and present to senior stakeholders.DIY mindset with resourcefulness to get things done efficiently without always relying on external resources.Track record of leaning forward with technology adoption and exploring AI use cases for marketing optimization.Strong project management capabilities to coordinate multiple campaigns and initiatives simultaneously.Experience in managing multi-skilled marketing team members across different specializations and expertise areas.Proven ability to work under pressure and deliver results in fast-paced, deadline-driven environments.Why This Role Matters
You&aposll be joining at the perfect inflection point where your contributions will have a massive impact. As our marketing lead, you&aposll :
Shape Our Growth Story : Your strategies will directly influence our path to Series A and beyondBuild from the Ground Up : Create marketing processes, systems, and team culture that will scale with usDrive Market Impact : Help businesses break language barriers and expand into new marketsLead Innovation : Work with cutting-edge AI technology that&aposs reshaping how companies communicate globallyWhat Success Looks Like
Conduct comprehensive market and competitive analysisAudit current marketing efforts and identify quick winsDevelop integrated marketing strategy and roadmapEstablish key metrics, reporting, and attribution frameworksBuild and optimize full-funnel marketing programs driving consistent pipeline growthEstablish strong brand presence in target markets and industriesScale the marketing team and operations to support accelerated growthCreate repeatable playbooks for demand generation and customer acquisitionAbout the Company : Devnagri is a AI company dedicated to personalizing business communication and making it hyper-local to attract non-English speakers. We address the significant gap in internet content availability for most of the world's population who do not speak English.
For more detail - Visit www.devnagri.com
Interested leaders can apply via link https : / / a.peoplehum.com / sd5az
Looking forward to connecting with you soon.
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Skills Required
Lead Management
