Inbound and ABMCollaboration with sales and marketing teams to develop marketing collaterals and engaging product content with a regional focusEvent strategy - both digital and offlineMarketing through partnerships, alliances, influencers and community engagementProven success in owning the lead flow from marketing to sales teamsSolid regional marketing experience in APAC, MEA, including events, and local partnerships (i.e. beyond just running digital lead gen campaigns for that geography)Hiring Notes :
- Ideal candidate - already with experience in regional marketing for martech
- Second option - has regional marketing for other enterprise software, SaaS etc
- Third option - from a Martech SaaS background and can be moved to a regional role.
- I think for this one lets avoid candidates who dont have either solid regional marketing or solid martech experiences.
- A key note is that this is, initially, an individual contributor role. It may grow into a team as the region delivers results. You may have to manage this point for candidates who currently manage teams.
Skills Required
Enterprise Software, Saas, Inbound Calling, Abm, Sales