Brand & Product Marketing Lead
Ixoreal BiomedHyderabad, Republic Of India, IN2 hours ago
Job descriptionEnd-to-end experience in new product development (NPD) from concept to launch. Knowledge of nutraceutical ingredients, formulations, claims, and regulatory requirements (FSSAI, US FDA, EFSA preferred). Capability to manage product lifecycle, pricing, and value proposition . Skilled in identifying market trends, consumer insights, competitor benchmarking, and demand forecasting . Ability to prepare marketing dashboards using data analytics tools. Strong understanding of P&L management, budgeting, ROI tracking , and business forecasting. Ability to support sales teams with marketing collaterals, training, and promotional strategies. Excellent skills in brand storytelling , content development, and technical content marketing (for ingredients). Capability to lead high-performing teams , manage agencies, and coordinate with R&D, QA, Production, and BD. Strong presentation skills for customer meetings, product demos, and exhibitions . Exposure to nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods . Understanding of claims substantiation , clinical studies, and documentation required for marketing.
About the Company :
Shri Kartikeya Pharma is one of India’s leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.
Department : Marketing
Title : Senior Manager / Manager- Marketing
Experience :
8–15 years of total experience in Marketing, Product Management, or Brand Management.
Minimum 5–7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry .
Proven experience handling B2B and / or B2C nutraceutical brands , ingredient marketing, or finished formulations.
Exposure to global markets (US / EU / APAC) is preferred for companies dealing with exports.
Experience in managing cross-functional teams , agency partners, and external stakeholders.
Salary : As per the Market Standards
Location : Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No : 45, Jubilee Hills, Hyderabad-500033
Key Deliverables :
1. Marketing Strategy & Execution
- Ability to build brand strategy , go-to-market plans, and annual marketing calendars.
- Strong experience in digital marketing , performance campaigns, SEO / SEM, email marketing, and social media planning.
- Expertise in product positioning , competitive analysis, and market segmentation.
2. Product & Portfolio Management
3. Market Research & Insights
4. Commercial & Business Skills
5. Communication & Leadership
6. Industry-Specific Skills
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Product Marketing Lead • Hyderabad, Republic Of India, IN
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