Senior Product Manager - New Category

Our Story :

Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time —making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in 10 minutes

Zepto Café extends our commitment to convenience, featuring a curated menu of over 200 fresh items.

Role Overview

As a Senior Product Manager – New Category at Zepto, you’ll drive the ideation, validation, and launch of innovative product verticals (e.g., fresh produce, OTC pharmacy, pet care, meal kits), from zero to market leader. You'll be responsible for leading cross-functional teams, building category roadmaps, and delivering on key business metrics like adoption, frequency, gross margin, and net revenue. This is a high-impact, high-ownership role where your product vision becomes a defining part of Zepto’s customer journey.

Roles & Responsibilities

Category Strategy & Discovery

Identify and size high-growth category opportunities in the quick-commerce space through market research, consumer insights, and competitive mapping.

Create and pitch a compelling category vision aligned with Zepto’s mission and business priorities.

Customer Research & Validation

Lead qualitative and quantitative research (surveys, interviews, A / B tests, MVP shipping) to validate the problem statement and product-market fit.

Partner with user research, data science, and analytics teams to analyze usage patterns and market segments.

Roadmap & Prioritization

Define end-to-end product roadmap – features, pricing, inventory, packaging, backend integration, and marketplace mechanics – with a laser focus on unit economics.

Prioritize roadmap items based on customer value, reusability, profitability, and execution feasibility.

Cross-Functional Leadership

Work closely with engineering, operations, supply chain, category merchants, marketing, and finance to ensure flawless category set-up and go-to-market.

Act as primary product liaison for both internal stakeholders and external partners / vendors.

Launch, Monitoring & Scale

Drive category launch plans : migration, learnings from pilot zones, packaging design, promotion strategy, and communication rollout.

Define success metrics (e.g., frequency, AOV, retention, margin) and measure performance post-launch to iterate quickly.

Growth & Optimization

Own continuous improvement cycles—iterative enhancements in assortment, UX, pricing, delivery promise—to improve category performance.

Build scalable processes for future category rollouts across regions.