Performance marketing executive

Job Title : Performance Marketing Executive

Company : Graphy Inc.

Location : Domlur, Bangalore, India (On-site)

About Graphy :

Graphy is empowering creators to build, scale, and monetize their knowledge. We’re on a mission to help creators grow with the right tools, data, and strategies — and performance marketing plays a huge role in that journey.

We’re looking for a Performance Marketing Executive who can take ownership of campaigns, drive measurable results, and fuel our growth engine.

Key Responsibilities :

Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) .

Own the performance marketing funnel : from campaign setup to reporting, analysis, and continuous optimization.

Track, monitor, and analyze key metrics such as CPC, CAC, ROAS, CTR, conversions , ensuring efficiency and ROI.

Collaborate with design and content teams to develop compelling creatives, ad copies, and landing pages that convert.

Run A / B tests on creatives, targeting, and messaging to enhance campaign performance.

Stay ahead of the curve by keeping up with latest industry trends, tools, and best practices in performance marketing.

Partner with product and growth teams to ensure alignment between campaigns and business goals / user acquisition strategies .

Deliver weekly and monthly performance reports with actionable insights and recommendations.

Requirements :

2–4 years of proven experience in performance marketing or digital advertising.

Hands-on experience with Google Ads and Meta Ads Manager (Search, Display, Video, Facebook, Instagram).

Strong analytical skills; proficiency with Google Analytics, Tag Manager, Excel / Sheets .

A creative mindset with the ability to ideate ad copies, hooks, and innovative campaign strategies .

Excellent communication and collaboration skills .

Ability to manage budgets, forecast performance, and optimize for ROI .

Experience with other channels like LinkedIn Ads or Twitter Ads is a plus.

Familiarity with funnel optimization, retargeting strategies, and attribution models is preferred.

Hindi proficiency is mandatory.

Location :

This is a full-time on-site role based out of our Domlur, Bangalore.

Why Join Us?

At Graphy, you’ll be part of a fast-growing team working at the intersection of creators, technology, and growth marketing . If you’re data-driven, growth-focused, and ready to make an impact — we’d love to meet you!

Apply Now and help us shape the future of the creator economy.

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