Senior Marketing Executive

Key Responsibilities :

• Gathering market and customer information from websites and other social media platforms, build database from various sources of information
• Assist with providing outbound sales coverage of territories
• Coordinate, plan and own the execution of trade shows / events / Webinars / Roundtable conferences
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Responsible for internal and external communications, brand building activities etc
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Responsible for Planning, generation and tracking of leads generation / demand generation programs.
• Responsible for preparing right content for corporate presentations, drive customer engagement through digital channels, build creative content for promotion of company brand.
• Responsible for building a strong MQL across line of businesses or solutions.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Engagement with Industry Forums for events and Speaker slots
• Pre-sales and Post sales activities like customer success stories, flyers, banners, social media updates, website material updates etc
• Plan and publish press releases, central marketing campaigns,

Qualifications :