Go-To-Market (GTM) Strategist – Entertainment & Media

Job Title :

Go-To-Market (GTM) Strategist – Entertainment & Media

Location : Hyderabad

Experience : 5+ Years

About the Role

We are seeking an experienced Go-To-Market Strategist with a strong background in marketing, entertainment, and media to lead the launch of our concept-based video projects. This individual will be responsible for crafting and executing strategies to successfully position, promote, and scale our video content in target markets.

Key Responsibilities :

• Develop a comprehensive GTM strategy for concept-based video content, aligning with business goals and brand vision.
• Identify target audiences and create tailored marketing strategies to maximize reach and engagement.
• Conduct market research, competitor analysis, and audience segmentation to inform campaign direction.
• Collaborate with content creators, production teams, and marketing to ensure effective storytelling and positioning.
• Design and execute multi-channel distribution strategies (digital platforms, social media, OTT, partnerships, etc.).
• Establish and manage partnerships with media houses, influencers, and distribution platforms.
• Monitor campaign performance, track KPIs, and optimize campaigns for ROI and engagement.
• Provide leadership and insights on branding, messaging, and audience monetization models.

Qualifications :

Preferred Experience :

What We Offer :