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Sr. Media Buyer

Sr. Media Buyer

ConfidentialMumbai, India
5 days ago
Job description

About Us

Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1200+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.

It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times' 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ultratech, Skybags, Bridgestone, Castrol, Jockey, Domino's, Dabur, Philips, Nikon and many more brands.

Key Responsibilities

  • Media Strategy & Planning :
  • Develop data-driven media plans aligned with clients' objectives.
  • Define audience segmentation, targeting strategies, and budget allocation.
  • Campaign Execution & Optimization :
  • Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).
  • Ensure delivery against KPIs such as ROAS, CTR, and CPA.
  • Conduct A / B tests to improve campaign performance and ad creatives.
  • Analytics & Reporting :
  • Utilize GA4 for comprehensive campaign tracking and insights.
  • Generate detailed performance reports with actionable recommendations for clients.
  • Stakeholder Collaboration :
  • Work closely with internal teams to align messaging and campaign objectives.
  • Communicate effectively with clients, providing updates and insights regularly.

Requirements :

  • 2-3 years of hands-on experience managing Google and Meta ad campaigns.
  • Proven expertise in media planning, strategy, and execution.
  • Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
  • Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
  • Ability to analyze large datasets and derive actionable insights.
  • Skills Required

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