Digital Marketing Manager

Job Title : Digital Marketing Manager

Location : Indore

Full-time : Onsite

About Creative Kulhad

Creative Kulhad is a full-service creative agency specializing in end-to-end marketing solutions that blend strategy, creativity, and performance. Our expertise spans across brand building, digital marketing, content production, creative strategy, performance advertising, and integrated communication.

As we expand our performance marketing capabilities, we are looking for a dedicated professional to join our team as a Google Ads (PPC) Specialist with a specific focus on eCommerce and Shopping Ads

About The Role

Creative Kulhad is hiring an experienced Google Ads (PPC) Specialist capable of managing both lead generation and eCommerce / Shopping Ads campaigns. The role requires deep hands-on knowledge of Google Ads, including campaign structure, optimization, tracking, analytics, troubleshooting, and scalable performance strategies.

The ideal candidate must have at least 3 years of extensive experience in running, optimizing, and scaling Google Ads across multiple business categories, along with strong command of GA4, GTM, conversion tracking, attribution, and performance reporting.

Key Responsibilities

• Strategize, build, and optimize Lead Generation , Shopping Ads , Search , Display , Performance Max , and Retargeting campaigns.
• Set up complete tracking infrastructure using GA4 , Google Tag Manager , UTM parameters , and conversion tracking best practices.
• Manage product feeds within Google Merchant Center , ensuring compliance, accuracy, and improved product visibility.
• Conduct keyword research, audience segmentation, bidding strategy selection, and competitor analysis.
• Monitor daily performance metrics including CPA, CPL, ROAS, CTR, CVR, Quality Score, and Impression Share.
• Implement A / B testing for ad copies, landing pages, targeting, and creative variations.
• Troubleshoot issues related to tracking, feed disapprovals, policy restrictions, conversion mismatches, and campaign delivery.
• Prepare clear and actionable weekly / monthly performance reports using GA4, Looker Studio, Google Sheets, and other reporting tools.
• Collaborate with creative, content, and web development teams to align ad messaging, landing pages, and user experience.
• Stay updated with Google Ads algorithm changes, new features, PPC trends, and industry advancements.
• Manage budgets effectively ensuring efficient scaling, performance stability, and ROI improvement.

Qualification