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Inbound & Product Marketing Specialist

wowJobs AfricaNew Delhi, Delhi, India

21 hours ago

Job description

Job Title : Inbound & Product Marketing Specialist- SAAS

Location : Lagos | Full-Time

Role Overview :

We are seeking an Inbound & Product Marketing Specialist to drive lead generation, storytelling, and sales enablement. This role combines inbound marketing with product marketing and converts high-quality leads while building strong product narratives.

Responsibilities :

Design and execute inbound campaigns (SEO, SEM, email, , industry platforms).
Manage marketing automation & CRM tools (HubSpot, Zoho, etc.).
Develop product positioning, messaging, and go-to-market campaigns.
Create impactful content : case studies, whitepapers, blogs, videos, sales collateral.
Collaborate with Sales & Product teams to support pipeline and growth initiatives.

Requirements :

5– 10 years’ experience in B2B SaaS or platform marketing.

Proven expertise in inbound funnels & content-driven campaigns.

Strong storytelling and content creation skills.

Hands-on with marketing automation & CRM tools.

Data-driven mindset with strong communication skills.

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