VP -Marketing at One of the Leading Consumer Brands!

Job Summary

Role - VP - Marketing

Experience :  12+ years

Expected Notice Period : Immediate to 60 days ( Discussions required )

Opportunity Type : Full Time role ,  On-site, Chennai office

Category - Eyewear / Lifestyle

About the employer brand :

A leading eyewear brand based in South India, offering a wide range of eyeglasses, sunglasses, and contact lenses. With a focus on quality, affordability, and style, the brand provides durable and stylish eyewear in various frame shapes, materials, and finishes. Customers benefit from a seamless online shopping experience with free shipping, a 14-day return policy, and a 1-year unconditional warranty. Known for its innovative products like  computer glasses and premium acetate frames, the brand combines functionality with fashion to enhance both vision and personal style.

The brand aims to charter growth, leveraging its core strength and envision a growth-centric trajectory, both penetrating South Indian markets and expanding in the rest of India. The role will play a crucial role in driving future revenue growth with the Founder / CEO and the leadership teams.

Proposed Titles - Sr VP / VP - Marketing

Reporting Head - Founder / CEO

Location - Chennai, TN

Budget - Upto 75 LPA ( in fixed )

Role Overview

As the VP Marketing , you will be responsible for shaping and executing the brand and marketing strategy to drive business growth and customer engagement. From consumer insights and brand positioning to media planning and storytelling, you will play a pivotal role in aligning the brand’s vision with the company’s long-term goals. This role requires a blend of strategic thinking, creativity, and analytical expertise to enhance brand awareness, customer loyalty, and market presence.

Key Responsibilities

Strategic Marketing & Brand Leadership :

• Develop and execute a comprehensive quarterly marketing strategy and calendar focused on brand, products, and categories.
• Oversee brand management by crafting compelling narratives and ensuring consistent messaging across all channels.

Omni-Channel Strategy :

Campaign & Performance Optimization :

Innovation & Digital Transformation :

Customer Experience & Growth :

Budget & Resource Management :

Cross-Functional Collaboration :

Team Leadership & Development :

Job Requirements / Mandatory Skills

General Traits / Qualifications

Ideal Marketing Leader Profile – WinnerBrands Talent Consultants

Our ideal candidate is a seasoned marketing leader with a proven record of success in high-growth environments managing multimillion-dollar budgets. Here’s what we’re looking for :

Originally titled as CMO / CGO, this role has been redefined to maintain parity and ensure a long-term commitment (minimum 3 years) for marketing leaders who are ready to take a leap of faith and build a lasting impact in the industry.

Interested leaders who are clear about their candidature can also reach out to our founder, Asher Ali at asher@winnerbrands.in

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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