Social Media Strategist / Planner

Sociohub MediaIndia

4 days ago

Job description

About Us

We're Sociohub - where creativity meets innovation and relatability drives results. We are one of the fastest-growing digital marketing agencies in India, with our zeal of taking brands as well as the entertainment industry to previously unimaginable levels.

From meme marketing and influencer collaborations to cutting-edge AI, VR, and Web 3.0 integrations, we’re redefining what it means to make a mark online. Add to that our licensed tech for delivering Google 360DX Ads, and you’ve got a recipe for success that’s as innovative as it is impactful.

Our motto, Kaafi Relatable Kaafi Comedy, says it all.

Purpose

To act as the

thinking engine

behind the content — ensuring every post, campaign, or collaboration ladders up to a business goal and audience insight.

Core Deliverables

Translate business and marketing objectives into

social-first strategy decks.

Define

content pillars, audience segments, tone of voice

, and platform differentiation.

Research trends, formats, competitors, and emerging creators for ideation.

Partner with design and copy teams to conceptualize and storyboard campaigns.

Build insight-based campaign pitches and monthly performance decks.

Day-to-Day Scope

Morning : Scan industry trends, algorithm updates, and cultural insights.

Midday : Work on strategy decks, content pillar audits, and post-performance evaluations.

Afternoon : Collaborate with creative teams on ideation and mood boards.

End of day : Build content calendars or briefs for client review.

Weekly : Present insights and next-step recommendations to SMM and Head of Social.

Skill Arsenal

Research & analytics-driven thinking (Google Trends, RivalIQ, BuzzSumo).

Storyboarding & presentation design (PowerPoint, Canva, or Keynote).

Creative thinking — ability to craft campaign narratives around insights.

Comfortable with paid + organic integration.

Writing and ideation skills to brief copy / design teams effectively.

Excellent communication and presentation delivery.

KPIs

Strategic clarity and originality of campaigns.

Engagement lift vs benchmarks after implementation.

Efficiency of content pillars (high-performing content ratio).

Insight adoption rate across brand teams.

Proactiveness in trend integration and platform-first recommendations.

Reports To

Senior Social Media Manager / Head of Social

Collaborates With :

Copywriter, Designer, Paid Media Manager, and Analytics Team

Interested candidates please, share your CV's at

sonal.joseph@sociohub.media

Create a job alert for this search

Social Media Strategist • India