Brand & Strategy Manager

Company Description

Growth Yogi is a team of digital experts, creators, and curious minds specializing in digital communication, advertising, and technology. We stay ahead of the latest marketing trends to deliver cutting-edge solutions. Our focus is on leveraging strategies, tactics, and online tools to help businesses achieve their marketing and sales objectives. We are committed to driving growth and fostering innovation in every project we undertake.

Key Responsibility Area (KRA)

1. Strategic Planning & Brand Building Analyze brand positioning, audience insights & competitive landscape.

Create quarterly marketing roadmaps & performance benchmarks.

Build brand identity direction in collaboration with design & creative teams.

2. Client Servicing & Communication Act as the primary relationship owner for key clients.

Lead client meetings, presentations & strategy pitches.

Ensure timely communication, expectation setting, and quality delivery.

Convert client pain-points into actionable tasks for internal teams.

3. Campaign Management Oversee execution of digital campaigns, content calendars & performance creatives.

Coordinate with video, design, and performance teams.

Review & approve creative deliverables ensuring quality & brand consistency.

Track performance metrics & optimize campaigns.

4. Creative Direction Provide creative inputs for video storyboarding, shoots, graphics & brand campaigns.

Ensure creative output matches the brand’s storytelling style and business goals.

Guide the team with concepts, scripts, hooks, and visual storytelling.

5. Team Leadership & Operations Manage and mentor the creative, content & client servicing teams.

Allocate tasks, set timelines, and ensure workflow efficiency.

Maintain high attention to detail in all deliverables.

Oversee documentation, planning, and project tracking.

6. Market Knowledge & Innovation Stay updated with marketing trends, tools, digital platforms & industry shifts.

Integrate new ideas into strategies to lead client growth.

Bring proactive solutions, not reactive fixes.