Google, Meta Ads for Consumer Brands (Ecommerce CPAS)

We are looking for someone with deep Google PMax and Meta Full Funnel ads experience to help run CPAS ads (Collaborative Performance Advertising Solutions) on e-marketplaces for consumer brands.

This is a client facing full stack, full funnel media planning and deployment role with significant strategic value add.

We will prefer someone with 4+ years of experience; this role is full time based out of our Golf Course Road office in Gurgaon.

Company Description

1DS (1digitalstack.ai)

is an innovative technology company that combines generative AI with deep eCommerce domain expertise to assist global brands in growing on e-marketplaces. Our solutions and platforms help our customers accelerate their revenue growth through e-commerce data, advanced and custom analytics, actionable intelligence, and media optimisation & automation.

We work with the majority of the largest consumer brands in India including Unilever, Marico, Coca-Cola, Unicharm, Tata Consumer, Dabur , and more. We cover

125+ marketplaces globally

and help enterprises maximize revenue and digital commerce growth.

We are currently at

~$7M ARR , profitable, and scaling rapidly. Our overall team size today is of ~250 individuals and growing fast to support our revenue growth.

Role Overview

We are expanding our performance media capability to unlock the full potential of CPAS / Collaborative Ads

through commerce partners such as

Blinkit, Swiggy, Zepto , while scaling

Google Performance Max

and

Meta Full-Funnel

campaigns to drive measurable growth for our brand portfolio.

As a core member of our Growth & Media Operations team, you will own strategy, execution, optimization and automation of high-impact campaigns that drive traffic and purchases

directly inside retailer apps .

Key Responsibilities

Launch, optimize and scale campaigns across

Google Ads

(Search, Display, YouTube,

Performance Max ) and

Meta Performance

(Collaborative Ads, App Events, Retargeting)

Execute

CPAS integrations

with marketplaces including feed management, conversion events mapping and attribution setup

Own

growth KPIs : ROAS, CAC, Revenue, Incremental Sales, MER

Create and iterate structured experimentation frameworks — creative testing, audience evolution, bid automation

Build

high-signal dashboards

with Analytics & Data teams — real-time revenue contribution by retailer & platform

Develop best-practice playbooks for brand pods; scale learnings across client portfolio

Partner with Brand Success, Creative, and Marketplace teams to ensure cohesive full-funnel journeys

Requirements

4–7 years

in performance marketing across ecommerce / D2C / FMCG brands / agencies

Hands-on execution in

Performance Max , Shopping / Feeds, and Meta Performance Ads at meaningful scale

Proven experience running

app-direct conversion

campaigns or collaborating with commerce platforms

Strong analytical and attribution skills; proficiency in

GA4, Ads Manager, Merchant Center, Events Manager

Ownership mindset; thrives in a fast-growth, high-accountability environment

Nice-to-Have

Prior exposure to

Blinkit, Swiggy, Zepto , Amazon Ads, Flipkart Ads, etc.

Familiarity with MMPs (Appsflyer / Adjust), server-side tracking, pixel governance

Performance-oriented creative instinct — video & social creative testing for discovery channels

What We Offer

A chance to shape the

media & revenue engine

of top global consumer brands

High visibility role with direct interaction with leadership

Rapid career progress with performance-linked rewards

Work at the forefront of

AI-driven commerce growth