PPC Analyst

Responsibilities :

• Campaign Creation and Planning :

Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels.

Prepare objective-focused Campaign and Media Plans to align with business goals.

Oversee and optimize existing PPC campaigns to improve performance and ROI.

Analyze trends and make data-driven decisions to enhance campaign effectiveness.

Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel.

Allocate budgets effectively based on e-commerce priorities and goals.

Write engaging copy for advertisements.

Proof ads, both in terms of text and imagery, before publishing.

Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.

Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as Advertising, Amazon ads, and Tik tok ads.

Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools.

Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets.

Experience in Programmatic Advertising is a plus.

Develop paid media marketing strategies based on different business goals.

Understand and implement strategies aligned with various stages of the marketing funnel.

Strong understanding of audience profiling and targeting methodologies.

Ability to implement effective bidding strategies and allocate budgets accordingly.

Excellent written and oral communication skills.

Communicate effectively with stakeholders, presenting insights and recommendations.

Qualification :

Manager and Ads Manager, Advertising

preparing custom reports on the same.

This would require a strong understanding of what media and strategy would

work best during each stage of the marketing funnel.

methodologies, bidding strategies and allocating budgets.