Manager Consumer Insights

Role & responsibilities

Role Overview

We are seeking a dynamic

Consumer Insights Professional

to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of

qualitative depth, quantitative rigor, and cultural sensitivity

to decode consumer journeys, inform product and service design, and inspire impactful brand communication

Key Responsibilities

Consumer Strategy & Research

Lead the design and execution of

qualitative and quantitative studies

including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.

Establish an always-on”

consumer intelligence engine

to capture evolving needs, expectations, and behaviours.

Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

Business Impact through Insights

Drive research-led recommendations to

improve funnel conversions , enhance profitability, and reduce lapsage across touch points.

Anchor

brand health and equity tracking

to guide campaign effectiveness and market positioning.

Brand & Communication Enablement

Synthesize insights to

inspire creative strategy

for brand and digital marketing campaigns.

Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.

Team Leadership & Stakeholder Engagement

Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.

Build frameworks and best practices to scale the consumer insights function across the organisation.

Preferred candidate profile

Desired Skills & Experience

6–8 years

of proven expertise in

consumer insights, brand strategy, or research , with a strong mix of

agency and client-side exposure .

Strong grounding in both

qualitative research methodologies , with demonstrated success in applying them to solve business problems. Experience in

consumer journey mapping, segmentation, category research, and cultural insights .

Having a

fair bit of understanding of quantitative research techniques

will be a definite plus.

Proven ability to convert insights into actionable

business strategies

(premiumization, brand launches, brand campaign, GTM strategy).

Excellent storytelling and synthesis skills to influence senior leadership

Experience in

fast-paced, high-growth environments

where adaptability, creativity, and structured problem-solving are key

MBA / PG in

Advertising, Marketing, Communication, Business, Psychology, Sociology or related field s.