Senior Sales Manager

The Senior Sales Manager will be responsible for driving sales growth, developing new markets, managing key client relationships, and leading the sales team. The role requires a strong understanding of electrical protection products, industrial solutions, and project sales in commercial, industrial, and infrastructure sectors.

Key Responsibilities

Sales & Business Development

Develop and execute strategic sales plans to achieve company revenue and growth targets.

Identify and explore new business opportunities in electrical protection and industrial solutions sector.

Drive sales of Lightning Protection, SPD, and Industrial Plug & Socket products through direct sales, channel partners, distributors, and project contractors.

Client & Market Engagement

Build and maintain strong relationships with consultants, EPC contractors, OEMs, industrial clients, and government bodies.

Negotiate and close large-scale sales contracts and turnkey installation projects.

Conduct product presentations, seminars, and technical discussions with stakeholders.

Team Leadership

Lead, mentor, and motivate the sales team to achieve targets.

Monitor performance metrics, provide coaching, and ensure alignment with company goals.

Collaborate with marketing and technical teams to support business growth.

Market Intelligence & Strategy

Track industry trends, competitor activities, and customer needs.

Provide feedback to product development and management teams to enhance offerings.

Represent the company in trade shows, exhibitions, and networking events.

Operational Responsibilities

Ensure timely collection of payments and maintain customer credit discipline.

Prepare accurate sales forecasts, reports, and MIS for management review.

Support ISO, compliance, and safety standards in sales and service operations.

Key Skills & Competencies

Strong technical knowledge of electrical protection systems (Lightning Arresters, SPD, Earthing Systems, Industrial Plugs & Sockets).

Proven track record of B2B sales, project sales, and channel management in electrical / electronic industry.

Excellent communication, negotiation, and presentation skills.

Leadership ability to drive a team and achieve stretch targets.

Strategic thinker with strong customer orientation and problem-solving skills.

Qualifications & Experience

Bachelor’s Degree in Electrical / Electronics Engineering (preferred) or equivalent.

MBA / PGDM in Sales & Marketing (added advantage).

Minimum 10–15 years of sales experience in electrical equipment manufacturing, power systems, or industrial solutions.

Strong network with consultants, EPCs, contractors, and industrial buyers.