Business Strategy Associate

Business Associate

at Traya Health

Location : Malad West, Mumbai

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya’s mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

About the Role

We are looking for a Business Associate to play a pivotal role in driving strategic growth initiatives at Traya. This role will work closely with senior leadership to identify market opportunities, design and implement high-impact strategies, and ensure alignment across teams to deliver measurable business results. You will combine strong analytical thinking with an entrepreneurial mindset to shape the company’s future direction.

Key Responsibilities

• Own Revenue and P&L : Set the growth thesis, define north-star and input KPIs, and run a tight operating cadence that balances scale with unit economics (CAC / LTV / ROAS, contribution margin).
• Growth Strategy & Category Expansion : Identify high-impact levers across segments, offerings, geographies, and partnerships; build business cases and translate them into a focused execution roadmap.
• Experimentation Engine : Design and run cross-functional experiments across product, tech, ops, and marketing with clear hypotheses, guardrails, and success criteria; institutionalize rapid learn–decide–scale cycles.
• Product & Tech for Revenue : Prioritize features and internal tools that improve acquisition, conversion, retention, and monetization; ensure instrumentation, data integrity, and experiment frameworks are in place.
• Marketing Efficiency & Portfolio Mix : Orchestrate channel strategy and lifecycle communication to maximize incremental revenue at optimal spend efficiency; allocate budgets dynamically based on impact.
• Ops & CX Alignment : Align capacity, SLAs, and processes to convert demand reliably; drive throughput, reduce leakage and churn, and ensure the customer experience supports sustained revenue growth.
• Insights, Forecasting & Governance : Build dashboards, cohort and funnel views, and forward forecasts; lead RCA to focus on the highest-ROI bets; codify learnings into a repeatable revenue playbook and manage stakeholders to adopt it.
• Data Management & Analysis : Perform essential data analysis to support key business decisions. Ensure data accuracy and consistency by maintaining and updating information across various reports.
• Problem-Solving & Ownership : Take a high level of ownership over assigned tasks and projects, from start to end. Demonstrate foundational problem-solving skills by identifying issues, proposing solutions, and acting to resolve them.

What We’re Looking For :

Traya provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.