WEBSITE HANDLING & SEO PLANNER

ConfidentialMadurai

5 days ago

Job description

Oversee day-to-day website operations, including homepage updates, banners, offers, and content refresh.

Coordinate with developers / designers to ensure smooth functionality, responsiveness, and quick issue resolution.

Update product listings, collection launches, festive offers, and new arrivals in sync with marketing campaigns.

Ensure accurate product descriptions, pricing, weights, and imagery — aligned with brand standards.

Conduct regular checks to ensure smooth navigation, link integrity, and website load speed.

Collaborate with IT and content teams for integrating new features such as virtual try-on, product filters, and store locators.

SEO Planning & Optimization :

Develop and execute on-page and off-page SEO strategies to improve organic rankings.
Conduct keyword research relevant to jewellery, collections, and customer search intent.
Optimize meta tags, descriptions, headings, and URLs for SEO best practices.
Plan and execute link-building strategies, local SEO listings, and directory submissions.
Monitor and improve Core Web Vitals, site structure, and mobile-friendliness.

Content & Analytics :

Collaborate with content writers for blog posts, buying guides, and festive jewellery trends.
Ensure SEO alignment of content — targeting high-performing keywords.
Track performance using Google Analytics, Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
Generate monthly reports on traffic, keyword rankings, user behavior, and conversions.

E-Commerce & Conversion Optimization (if applicable) :

Coordinate product uploads, category organization, and checkout flow optimization.
Work with marketing teams to integrate campaign landing pages and lead capture forms.
Analyze user journeys and recommend improvements to enhance engagement and conversion.

Collaboration :

Liaise with digital marketing, creative, and content teams to ensure consistent brand communication.
Coordinate with external SEO or website maintenance agencies for technical enhancements.

Skills Required

web maintenance

Seo • Madurai