Job Description
We are seeking a driven and experienced Area Sales Manager to lead our General Trade or Beverages category in an assigned territory. The role demands hands-on leadership in achieving both primary and secondary sales targets , while managing key client relationships and driving sales excellence.
- Achieve monthly primary and secondary sales targets for the assigned area.
- Conduct monthly sales forecasting and planning , keeping in mind the shelf life of beverage products.
- Build and maintain strong relationships with key clients and trade partners.
- Lead channel management efforts to maximize reach and product availability.
- Ensure cost-effective operations and manage expenses within the set budget.
- Allocate field force effectively by assessing individual team capabilities .
- Mentor and motivate the sales team to achieve targets and improve performance.
- Monitor and ensure the execution of trade promotions and market activities.
- Submit regular reports and insights on market trends, team performance, and target achievements.
Requirements
Proven experience in the beverages sector (must-have).Excellent knowledge of the general trade channelDemonstrated success in target achievement and team leadership .Bachelor’s degree in Business, Marketing, or a related field. An MBA is a plus .Excellent communication, analytical, and people management skills.Benefits
Competitive salary with performance-based incentivesOpportunity to grow with a fast-scaling beverage brandCollaborative and energetic work environmentRequirements
Key Responsibilities : Assist in recruitment and onboarding Coordinate employee engagement initiatives Maintain HR records and documentation Support daily HR operations