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Neelkanth HospitalIndia

10 hours ago

Job description

Digital Marketing Specialist – IVF / Infertility Campaigns

Location : Neelkanth Hospitals Private Limited

Job Type : Full-Time

Experience : Minimum 2 years

Industry : Healthcare / Fertility / IVF Clinics

About Us :

We are a leading fertility healthcare provider focused on offering world-class IVF and infertility treatments. As we continue to grow, we’re looking for a results-driven Digital Marketing Specialist who has hands-on experience running paid campaigns and a deep understanding of the unique compliance and messaging challenges in fertility advertising.

Key Responsibilities :

Paid Campaign Management :
Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads campaigns focused on IVF, IUI, and infertility services.
Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and continuously improve campaign efficiency.
Conduct keyword research, audience segmentation, and A / B testing for ad creatives and landing pages.
Reporting & Analytics :
Create weekly / monthly performance reports with insights and actionable recommendations.
Utilize tools like Google Analytics, Google Tag Manager, and Meta Pixel for tracking and optimization.
Compliance & Ethical Advertising :
Ensure all ads follow Google’s Healthcare Policies, Meta’s advertising guidelines, and local advertising regulations related to IVF and medical services.
Work closely with internal compliance / legal teams to review campaigns before launch.

Requirements :

Minimum 2 years of hands-on experience in :

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Proven experience in healthcare or fertility marketing, preferably IVF or infertility treatment campaigns.

Strong understanding of ad targeting strategies, especially around sensitive health-related content.

Working knowledge of Google Analytics, GTM, Meta Pixel, and other performance marketing tools.

Ability to manage budgets, timelines, and multiple campaigns simultaneously.

Excellent communication, reporting, and analytical skills.

What We Offer :

Opportunity to work with a purpose-driven healthcare brand.

Supportive team culture and a chance to make real impact in people’s lives.

Competitive salary and performance-based incentives.

How to Apply :

Please send your updated resume, portfolio of campaigns managed, and a brief cover letter to Ms. Minu Churiwal : 9205884588 , Hr@neelkanthhospital.com

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