Retail Brand & Marketing Lead

ompany Description :

The Organic World is India's largest and leading responsible retailer of natural and organic groceries. We offer over 2000+ products covering food, grocery, personal care, and home care range focused on helping our customers move towards uncompromised daily consumption. Our range is defined by our industry-first "Not In Our Aisle List"-a list of 25 (and growing chemicals / ingredients) that we have banned from our stores because of their harmful effects. Everything we do is geared toward enabling better choices and creating sustainable value.

Role Description :

This is a full-time, on-site role for a Marketing Manager located in Bengaluru. The Marketing Manager will be responsible for managing our brand and image, driving sales and traffic, and creating marketing plans to increase customer engagement and loyalty. The marketing manager will work closely with other cross-functional teams and collaborate with external agencies and vendors.

Qualifications :

• Expertise in marketing strategy, planning, and execution.
• Experience - 5 to 8years in Retail FMCG Marketing.
• Experience in Store visit store operations and Marketing.
• Experience in digital marketing and social media management
• Excellent written and verbal communication skills
• Experience in brand management and market research.
• New Store Openings - Launch / Activations Existing Stores Performance boost Activations at the Store,\ .
• New Product Launch & Visual Merchandize Offers & Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign.
• Strong analytical capabilities and data-driven decision-making skills
• Experience in managing teams and working collaboratively with cross-functional teams
• Familiarity with the organic and natural products industry is a plus
• Bachelor's or Master's degree in Marketing, Business Administration, or related field.

Roles and Responsibilities :

Sales Generation :

Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.

Analyze sales performance and market trends to identify opportunities for growth and optimization.

Collaborate with category team to ensure alignment between marketing efforts and sales objectives.

Marketing Budgeting :

Develop and manage annual marketing budgets in line with company goals and financial targets.

Monitor and optimize marketing expenditures to ensure efficient allocation of resources and minimize CAC.

Conduct regular budget reviews and adjustments based on performance and market dynamics.

Customer Acquisition :

Implement targeted marketing campaigns and initiatives to attract and acquire new customers across diverse demographics.

Utilize market research and customer insights to identify key customer segments and optimize acquisition strategies.

Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly.

Customer Retention and Loyalty :

Develop and implement strategies to enhance customer satisfaction, retention, and loyalty.

Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value.

Monitor customer feedback and sentiment to identify areas for improvement and implement solutions to enhance the customer experience.

Brand Building :

Develop and execute brand-building strategies to enhance brand awareness and equity across all touchpoints.

Ensure consistency in brand messaging, visual identity, and customer experience across physical and digital channels.

Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives.

Please share your cv to

lakshmik@theorganicworld.com