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Marketing Technology Solution Consultant

Marketing Technology Solution Consultant

VML Enterprise SolutionsNoida, Uttar Pradesh, India
30+ days ago
Job description

Job Title : Marketing Technology Solution Consultant

Location : Noida

Shift : Night Shift

Type of position : Fulltime

Experience : 8+ Years

Job Description :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

Key Responsibilities :

Solution Design & Implementation :

  • Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
  • Conduct platform assessments and recommend optimal marketing technology stacks
  • Create technical documentation, solution architecture diagrams, and implementation roadmaps
  • Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)
  • Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration
  • Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics :

  • Develop and maintain integrations between marketing platforms and external systems via APIs
  • Design data integration strategies ensuring seamless data flow across marketing technology stack
  • Build and manage audience segments, data extensions, and customer profiles
  • Analyze campaign performance metrics and provide actionable optimization insights
  • Conduct A / B testing strategies to improve engagement rates and ROI

    • Client Management :

  • Serve as primary technical point of contact for marketing technology initiatives
  • Stay current with platform updates, new features, and industry best practices

    • Experience :

  • 3-5 years in marketing technology consulting or solution implementation
  • Strong hands-on experience with Salesforce Marketing Cloud and MoEngage
  • Experience in marketing automation strategy and multi-channel campaign orchestration

    • Technical Skills :

  • Proficiency in JavaScript, HTML, CSS and web development concepts
  • Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL
  • Strong understanding of API integrations and data management
  • Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM )

    • Soft Skills :

  • Excellent problem-solving and analytical abilities
  • Strong communication skills for technical and non-technical audiences

    • Certifications (Optional) :

  • Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)
  • MoEngage Implementation Expert certification
  • Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot
  • Understanding of customer data platforms (CDP) and data management platforms (DMP)

    • About VML

    VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced and largest creative company, VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

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    Solution Consultant • Noida, Uttar Pradesh, India