Vidyashilp Education Group - Brand Manager

Vidyashilp Academy (Vidyanidhi Education Trust)Bangalore, India

4 days ago

Job description

Job Title : Brand Manager

Location : Yelahanka, Bangalore

Department : Marketing & Communications

Reports To : Director - Marketing / Vice Chancellor (Communications)

Employment Type : Full-time

Role Summary

At Vidyashilp University the Brand / Communications leadership role is about :

Driving the university's brand (identity, reputation, positioning) across all audiences and touch-points.
Working strategically and creatively to elevate the institution's presence (online, offline) and to support its growth agenda.
Leading a team (internal + agency partnerships) to deliver high-quality brand communications, with measurable outcomes.

Key Responsibilities :

1. Develop Brand Strategy

Monitor brand health and positioning (via audits, metrics) and iterate strategy.

The brand narrative must reflect the institution's distinctive mission : interdisciplinary education, global standards, impact, research, liberal arts ethos.

Develop and implement comprehensive brand strategies aligned with the university's mission and vision.

Define target audiences (students, parents, alumni, faculty, recruiters, partners, regulators) and different strategies for each.

Ensure consistency in brand messaging, tone, and visual identity across all platforms (print, digital, on-campus).

Conduct market research to analyze brand perception, competitor positioning, and stakeholder expectations

2. Brand Implementation & Campaigns

Oversee creation and implementation of communication campaigns-across platforms (digital, print, media, events).

Deliver high-quality content (web, social media, video, print) that aligns with global standards and the university's values.

Manage and grow digital presence : website traffic, social media platforms (Instagram, LinkedIn, Twitter, YouTube etc).

3. Brand Identity & Consistency

Ensure brand guidelines are followed uniformly across all departments, centres, activities.

Work cross-functionally with academics, outreach, admissions, alumni, operations to ensure brand messaging is aligned and coherent.

4. Team & Stakeholder Management

Engage with multiple stakeholders : students, faculty, alumni, media, institutional partners, regulatory bodies.

Coordinate across departments (e.g., events, admissions, research centres) to build integrated brand narratives.

5. Measurement & Reporting

Define, track and report key metrics of brand awareness, engagement, website / social growth, media coverage.

Use data and insights to optimize campaigns, improve reach, and articulate brand ROI.

6. Innovation & Growth

Stay ahead of trends in higher education branding, digital communications and social media to keep the university brand fresh and relevant.

Help the university navigate growth phases (new programmes, new campuses, partnerships) by ensuring brand scalability and relevance.

The Brand Manager / Director will likely engage in building new touch-points (new programmes, new campuses), and help integrate them into the brand.

Skills & Experience Required

Typical requirements include :

5 +years of experience in brand management, marketing communications, preferably in higher education or similarly complex stakeholder environments.

Excellent storytelling, writing, and digital content skills (for web, social, blogs, video).

Strong strategic thinking, creativity, project management and leadership skills.

Comfort working across many stakeholders, managing a team, partnering with agencies.

Familiarity with brand analytics, website / social metrics, and ensuring consistent brand identity.

Excellent communication, storytelling, and interpersonal skills.

Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.) and creative software (Canva, Adobe Suite).

(ref : iimjobs.com)

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Brand Manager • Bangalore, India