Head of Marketing Communications

CORE WORK ACTIVITIES

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan / communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Ensures the department has a comprehensive master slide / photo / CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

Managing Advertising Activities

Managing Direct Marketing Activities

Manages Collateral