Content Program Manager(Streaming media)

Role :

Content Program Manager(Streaming Media)

Experience Required :

2 to 4 years

Job Location : Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit :

TOI

is India’s largest and most influential news publisher in English. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis and videos across current affairs, business, entertainment, sports, lifestyle and culture everyday.

Streaming Media (CTV) Content Program Manager

About the Role :

We're seeking an experienced Content Program Manager to oversee and optimize our streaming media programming across Connected TV platforms. This role is critical in ensuring seamless content delivery, maintaining broadcast quality standards, and maximizing viewer engagement through strategic scheduling.

Key Responsibilities

Content Management & Scheduling

Monitor and track content availability across linear networks and AVOD platforms

Develop and maintain weekly program schedules based on content availability and optimal viewing times

Create contingency plans and authorize real-time schedule adjustments when needed

Replace programming content as required to maintain continuous broadcast flow

2. Quality Control & Compliance

Review and assess programs for technical broadcast standards

Ensure all content adheres to editorial policies and broadcasting regulations

Make final decisions on program acceptability for air

3. Cross-Functional Collaboration

Partner with Editorial team to review upcoming content and identify promotional opportunities

Coordinate with broadcast traffic and logging teams to ensure smooth operations

Serve as primary point of contact for programming-related inquiries and viewer feedback

4. Audience Engagement

Analyze viewing patterns to optimize scheduling strategies

Contribute to content strategy discussions based on performance metrics

Required Qualifications

Minimum 2 years of experience in broadcast programming, content management, or related field

Strong project management capabilities with proven ability to handle multiple priorities

Excellent written and verbal communication skills

Demonstrated ability to work effectively in fast-paced, dynamic environments

Experience with creator economy and digital content platforms is a plus

Ideal Candidate Profile

The successful candidate will be detail-oriented with strong analytical skills, capable of making quick decisions under pressure while maintaining broadcast standards. You'll thrive in an environment where schedules change rapidly and be comfortable interfacing with both technical teams and creative stakeholders.