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Product Manager - Growth - Digital Health Startup

Product Manager - Growth - Digital Health Startup

CinnaraGurgaon, India
16 hours ago
Job description

Role : Product Manager - Growth

Experience : 1 to 3 years

Type : Full-time

Location : Gurgaon, work from office

Joining time : Less than 15 days

About Tap Health :

Tap Health is the AI care layer between doctor visits for diabetes and other chronic conditions.

Our fully autonomous digital therapeutic app for diabetes provides continuous, AI-orchestrated diabetes care without human intervention, aligned to clinical rules. It analyses user data to predict glucose patterns, behaviour and adherence risk, then delivers real-time, personalised guidance on meals, glucose, stress, activity and sleep. The same engine extends to other chronic conditions in India and beyond.

Role Overview : Product Manager - Growth

We are hiring a Product Manager - Growth to own Tap Health's acquisition, activation, retention and revenue levers end to end. You will design and ship high-impact experiments across onboarding, paywalls, pricing, referral loops, lifecycle journeys and landing pages. You will work closely with engineering, design, data and marketing to create compounding growth and a habit-forming product experience.

This is a product role focused on measurable outcomes. You will use data, fast iteration and sharp UX to move the metrics that matter.

Key Responsibilities :

Your primary responsibility is to deliver user and revenue growth. To achieve this, you will own the following workstreams :

Acquisition and Top-of-Funnel :

  • Improve conversion from impression to install to signup across web, app stores and in-app entry points
  • Lead experiments on landing pages, app store assets, SEO and ASO to lift CVR
  • Design and scale referral programs and growth loops using Tap Score, streaks and quests
  • Partner with marketing on creative, channel mix and spend efficiency

Activation and First Value :

  • Define activation criteria and leading indicators for each segment
  • Ship onboarding, checklists and sample experiences that reduce time to first value
  • Optimise WhatsApp flows and lead capture to boost Day 0 and Day 1 activation
  • Retention and Habit Formation :

  • Collaborate with DTx and Game Engine teams to turn daily actions into streaks, XP and level-ups
  • Build lifecycle journeys across push, email, in-app and WhatsApp with behavioural triggers
  • Improve D7 and D30 retention and reduce churn through systematic experimentation
  • Monetisation and Pricing :

  • Own paywalls, trials, pricing, bundling and microtransactions
  • Lift conversion to paid, renewal rate and ARPU through clear hypotheses and tests
  • Run targeted offers and promotions with guardrails for margin and LTV
  • Experimentation and Analytics

  • Maintain a prioritised experiment backlog with hypotheses, power and success metrics
  • Define event schemas and tracking with engineering; validate data quality
  • Build dashboards for CAC, LTV, cohort retention and payback; drive weekly reviews and post-mortems
  • Cross-Functional Execution :

  • Write crisp PRDs and tickets; ensure fast, high-quality delivery with engineering and design
  • Partner with data science on segmentation, propensity scoring and churn risk models
  • Support B2B2C and partnership funnels with the right user flows and integrations
  • Qualifications and Skills :

  • 1 to 3 years in product, growth or marketing operations in consumer tech; D2C or digital health is a plus
  • Hands-on with tools such as Mixpanel, GA4, Firebase, PostHog, Clevertap, MoEngage, WebEngage or similar
  • Strong grasp of funnels, attribution, cohort analysis, A / B testing and lifecycle marketing
  • Comfortable working with engineers and data teams to define events, APIs and automation logic
  • Proficiency in SQL or spreadsheets for ad hoc analysis and experiment readouts
  • Experience or interest in AI-driven personalisation, predictive motivation or behavioural segmentation is a plus
  • Ownership mindset, clear communication and bias to ship in fast-paced environments
  • (ref : iimjobs.com)

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