Key Responsibilities :
1. Own the D2C P&L :
- Deliver monthly revenue targets with strong unit economics
- Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks
- Forecast demand and collaborate with inventory planning, product & operations teams
2. Performance Marketing Leadership :
Scale paid media (Meta, Google, YouTube, Affiliates)Drive efficient CAC and channel profitabilityBuild full-funnel strategies - from awareness to conversion to retentionRun fast-paced creative and audience experiments3. Website & Conversion (CRO) :
Own the complete Shopify experienceImprove CVR through UX, landing pages, A / B testingEnsure the website reflects Miraggio's premium brand aestheticDeploy analytics tools (heatmaps, funnel trackers)4. CRM, Loyalty & Retention :
Build lifecycle journeys across Email, WhatsApp, Push, SMSDrive strong repeat rates and customer engagementBuild sophisticated segmentation frameworks5. Data, Analytics & Insights :
Build dashboards for growth KPIsRun cohort analyses; monitor LTV, CAC, retention curvesUse insights to iterate on funnels, product mixes, and campaigns6. Category & Launch Strategy :
Lead D2C-first launches for new categoriesPlan full-funnel launch strategies & gifting calendarsBuild scalable playbooks with brand & creative teams7. Team Building & Leadership :
Hire, structure, and scale a high-performance growth teamBuild capabilities across performance marketing, CRM, CRO, analytics, content testingMentor team members and set up clear KPIs & review rhythms8. Cross-Functional Collaboration :
Work closely with Brand, Design, Product, Operations, CRM & RetailDrive storytelling x performance synergy with creative teamsWhat We're Looking For :
1. 6-10 years of experience in D2C growth, performance marketing, analytics, or e-commerce
2. Proven experience scaling D2C revenue meaningfully
3. Strong analytical and creative instincts
4. Hands-on with performance channels, CRO, website optimisation and CRM
5. Experience building and mentoring teams
6. Bias for action, experimentation, and rapid problem-solving
7. Exposure to fashion / beauty / lifestyle categories is a plus
(ref : iimjobs.com)