Director - Product Marketing

About the Role :

We are seeking an experienced and strategic Director of Product Marketing to lead our marketing initiatives, define go-to-market strategies, and drive revenue growth. The ideal candidate will have deep experience in product positioning, brand strategy, and cross-functional leadership.

Key Responsibilities :

• Lead the product marketing strategy and execution across all product lines.
• Define product positioning, messaging, and unique value propositions that resonate with target audiences.
• Develop go-to-market strategies for new product launches and feature updates.
• Collaborate closely with Product Management, Sales, and Customer Success teams to ensure alignment on product strategy and messaging.
• Drive market research and competitive analysis to inform product strategy and marketing campaigns.
• Mentor and manage a team of product marketing managers and specialists.
• Partner with sales leadership to enable and support sales teams with collateral, presentations, and tools to drive growth.
• Measure and report on the impact of marketing initiatives on business objectives.

Mandatory Experience & Skills :

Preferred Qualifications :

Key Attributes :

Visionary thinker with ability to align product marketing with business strategy.

Strong influencer with the ability to work across multiple teams.

Data-driven and outcome-focused.

(ref : iimjobs.com)