Brand Activation Manager

Company : Coffee Culture Group

Brands : Coffee Culture | Morjim Culture | Anjuna Culture | Unseen | Uncultured

Location : Goa / Mumbai / Surat (with travel across India)

About the Role

If you think of events as experiences and not checklists — this role is for you.

We're looking for an Event & Brand Activation Manager who can take charge of all experiential programming across our café, bar, and hotel formats — from Coffee Culture's community pop-ups to Uncultured's speakeasy nights, from sunrise yoga at Unseen to sundowners at Morjim & Anjuna Culture.

Your job To make sure every activation, festival, or collaboration is executed flawlessly, emotionally connects with the audience, and builds the lifestyle we stand for — Coffee. Culture. Connection.

Key Responsibilities

• Plan & Execute Events : Oversee the full calendar of in-house events, collaborations, and festivals across all brands — from concept to execution.
• Creative Brand Activations : Design and execute interactive experiences like pottery workshops, yoga mornings, bar takeovers, live music nights, or mixology masterclasses.
• Artist & Vendor Management : Coordinate with artists, performers, décor, sound, and production teams to ensure every detail hits the right vibe.
• Cross-Brand Coordination : Align event calendars and communication across Coffee Culture, Unseen, Uncultured, Morjim Culture, and Anjuna Culture — ensuring each activation reflects the brand tone and community.
• Marketing Collaboration : Work closely with the marketing team for pre-event promotion, influencer tie-ups, and post-event coverage.
• Budget & Reporting : Manage event budgets, vendor payments, and post-event reports for impact analysis.
• Seasonal Programming : Plan quarterly cultural calendars — summer, monsoon, festive, and holiday seasons — blending brand philosophy with community relevance.

What You Bring

Perks & Culture

Skills Required

Brand Marketing, Event Management, Vendor Management