Job Overview
We are seeking a seasoned Digital Marketing Specialist to lead our online marketing efforts. This role involves developing and executing comprehensive digital marketing strategies, leveraging creative content, targeted advertisements, and performance analytics to drive brand awareness and customer engagement.
Main Responsibilities :
- Develop and implement strategic plans for digital marketing campaigns, ensuring alignment with business objectives and driving revenue growth.
- Collaborate with internal teams to create engaging content, launch impactful advertisements, and optimize campaign performance.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to continually improve our online presence and customer interactions.
- Analyze campaign performance using data-driven insights, providing actionable recommendations to enhance future initiatives.
Requirements :
Bachelor's degree in Marketing or a related field.At least 3 years of experience in digital marketing, including social media management, content creation, and campaign analysis.Strong understanding of digital marketing concepts, tools, and platforms, including SEO, SEM, PPC, and analytics.Excellent communication, project management, and analytical skills, with the ability to work independently and collaboratively within a team environment.