Customer Tech-Adobe Analytics Senior

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Position Title

Adobe Analytics Consultant

Position Overview

Adobe Analytics Consultant role is to help deliver analytics for multiple web properties and support strategic initiatives to a large technology client.

Responsibilities

• You will work with client’s marketing and business partners to define Key Performance Indicators, (KPIs), for new projects / enhancements. You will define the best analytics approach using Adobe Analytics Product Suite.
• Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
• Full responsibility for analytics needs across customer analytics platforms
• Ensure data integrity & documentation of tracking standards
• Troubleshoot and debug analytics implementation
• Work across both marketing and development to support both teams with analytics tracking
• Engage with projects to ensure the analytics solutions meets business requirements
• Deliver clear and actionable recommendations to improve and optimize the customer experience
• Generate reports and providing insights and recommendations based on data
• Provide guidance to develop tagging framework and provide QA support
• Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
• Manage the implementation and tracking of digital marketing initiatives both current and future.

Required Qualifications

Mandatory skills :

Preferred Qualifications

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