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Director Growth- Performance Marketing

Director Growth- Performance Marketing

Gushworkbangalore, India
2 days ago
Job description

Director Growth- Performance Marketing

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, weve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.Weve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the worlds largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.

About the Role Were looking for a Performance Marketing Lead / Director of Growth (Performance) someone whos driven by numbers, experiments, and impact. Youll own paid acquisition end-to-end across Google, Meta, and , and build a predictable, scalable pipeline for growth.If youre someone who thrives in startup chaos, scales fast, and knows how to turn ad dollars into revenue this is your role. What Youll Do

  • Performance Marketing (Focus Google Ads first)
  • Lead B2B performance campaigns across Google, Meta, and , with a strong focus on lead-gen and funnel optimization.
  • Manage and optimize large monthly budgets ($100K+), driving measurable improvements in CAC, pipeline quality, and ROI.
  • Build a structured experimentation roadmap test audiences, creatives, and messaging for higher conversion efficiency.
  • Partner with design and content teams to build scroll-stopping creatives and high-performing landing pages.
  • Growth Strategy & Analytics
  • Design and execute the overall growth strategy across inbound and paid channels.
  • Track and analyze funnel performance across every stage (impression demo close).
  • Build and maintain dashboards in GA4, Amplitude, or Sheets with actionable insights shared weekly.
  • Experiment with audience segmentation, ad journeys, and retargeting loops to improve lead-to-deal velocity.
  • Team & Leadership
  • Manage and coach a small team of growth specialists and performance marketers.
  • Collaborate with Founders, Sales, and Product teams to align acquisition strategy with business outcomes.
  • Drive clarity, speed, and accountability making experimentation a company-wide superpower.

What Youll Bring

  • 510 years of experience in B2B SaaS or growth-stage startups with a focus on performance and demand generation.
  • Hands-on expertise with Google Ads (must-have), plus strong knowledge of Meta and Ads.
  • Proven track record managing large-scale paid campaigns with measurable ROI and CAC impact.
  • Deep understanding of B2B funnels, conversion attribution, and lead quality optimization.
  • Strong analytical mindset comfortable turning data into insights and strategic action.
  • Leadership experience youve built, led, or mentored growth teams before.
  • Excellent communication and presentation skills; clarity and speed in execution are your strengths.

    • Why Youll Love It Here

  • Work directly with the founders fast decisions, no red tape.
  • Own your function end-to-end from strategy to execution to outcomes.
  • Be part of a $10M+ funded rocketship, scaling globally with AI at its core.
  • A high-agency, high-trust environment where impact speaks louder than titles.

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    Performance Marketing • bangalore, India