Lead Demand Generation Strategist
We're seeking a results-driven Lead Demand Generation Strategist to spearhead our multi-channel demand engine, driving pipeline creation and customer acquisition across the entire lifecycle.
- Demand Generation Leadership :
- Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
- Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
Multi-Channel Campaign Execution :
Drive pipeline growth through digital (SEO, SEM, email, display, paid / organic social, community) and offline channels.Tailor campaigns to persona-specific pain points and buying journeys.GenAI-Driven Marketing :
Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop / test messaging, email nurtures, landing pages, and ad copy.Analyze funnel performance using AI-driven platforms.Required Skills :
5-8+ years of B2B SaaS experience in demand generation and growth marketing.Deep familiarity with the Salesforce ecosystem.Proven expertise with generative AI tools in marketing contexts.Strong command of funnel optimization and multi-channel campaign strategy.About Us :
We're a 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. As a fully remote company with a global team, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.