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Brand & Social Growth Manager - Content platform

Brand & Social Growth Manager - Content platform

ConfidentialMumbai, India
1 day ago
Job description

About Swarna Bharat TV

Swarna Bharat TV is a mission-led creative platform telling precise, high-quality stories on Bharat's history, culture, spirituality, and knowledge systems. Our YouTube channel is live with RashtraGaatha, and we're rolling out twelve original shows—animated series, on-field documentaries, studio formats, and feature specials. We pair research-first writing with cinematic craft, and we're preparing our originals for wider distribution, including OTT.

The Role (mid-level, hands-on)

Own brand voice + daily growth across YouTube & Instagram (plus FB / X / LinkedIn). You will set lightweight brand rails , plan the calendar, turn concepts & trends into posts, make Shorts / Reels / carousels , write hook-first titles / captions, manage community (incl. WA / Telegram), run small experiments (A / Bs / micro-ads), and report one analytics-driven change each week—working directly with the Founder.

What you'll own

  • Brand rails : tone guide, reusable visual kits with the designer (fonts / colors / post templates).
  • Calendar & creation : weekly schedule for YT Community / Shorts + IG; cut / caption Shorts; coordinate carousels / creatives.
  • Packaging & SEO : titles, descriptions, tags, playlists, end screens; copy banks and hashtag sets.
  • Growth experiments : run A / Bs on title / caption / thumbnail / timing; plan ₹500–₹1k micro-ad tests (YT / Meta) when needed.
  • Analytics & reporting : CTR, first-minute signals, watch time, saves / shares; simple Looker / Sheet dashboard; one change weekly.
  • Community : first-hour replies, daily sweeps, polls, and WhatsApp / Telegram updates; clear escalation rules.
  • Collaboration : Mon Content Room, Wed Edit + Thumb Board, Fri Analytics with Founder, Senior Editor & Designer.

Must-haves

  • 2–5 yrs in social for a content brand / creator ( YouTube + Instagram required ).
  • Strong hooks / copy; clean English (Hinglish ok for captions).
  • Can cut / caption Shorts (CapCut / Premiere / Resolve—any one).
  • Comfortable with YouTube Studio & IG Insights ; basic Sheets / Looker; organised; on-site in Vashi .
  • Nice-to-haves

  • Canva / Photoshop basics; UTM / playlists / pin strategy; simple Meta Ads Manager.
  • Experience with ShareChat / Moj / WhatsApp Channels; micro-influencer outreach.
  • Interest in Indian history / culture; comfort reading Hindi sources.
  • How to apply

    LinkedIn apply or email [HIDDEN TEXT]

    with :

  • Links to pages you've managed ( state your role )
  • 3 post links you wrote + 1–2 lines on why they worked
  • Subject : Brand & Social Growth Manager — Swarna Bharat TV (Vashi)
  • Shortlisted candidates get a brief task before the interview.
  • Skills Required

    Canva, Youtube, Linkedin, Premiere, instagram , Photoshop, FB, Seo

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