Marketing Operations Specialist – Integrations

About BrightEdge

BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies.

Position Overview

Role Overview

We're looking for a Marketing Operations Specialist – Integrations & Automation to own the integration of Salesforce Marketing Cloud (SFMC) with our global marketing systems and ensure smooth lead data handoffs to Sales.

You'll streamline automation, optimize data flow, and enhance marketing-sales alignment in a high-performance environment.

What You'll Do

• Integrate Salesforce Marketing Cloud (SFMC) with CRM and third-party martech platforms.
• Design and maintain API-based and native integrations for data synchronization.
• Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
• Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility.
• Monitor, troubleshoot, and document automation and data flow processes.
• Drive martech evaluations and ensure seamless onboarding into the ecosystem.
• Deliver dashboards, insights, and campaign reports to stakeholders.

What You'll Bring

Preferred

Compensation

Up to ₹30 LPA (Total CTC)

Candidates expecting compensation above ₹30 LPA need not apply.

Why BrightEdge

Mandatory Requirements

Critical Requirements - Please Read Carefully

Preferred Qualifications