Job Description
We are seeking a talented and results-driven SEO Specialist to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization (SEO) best practices and the ability to implement strategies that drive organic traffic and improve search engine rankings.
Key Responsibilities
- Keyword Research & Analysis
- Conduct comprehensive keyword research to identify opportunities for increasing organic traffic.
- Analyze competitors and industry trends to stay ahead in the market.
- On-Page SEO Optimization
- Optimize website content, meta tags, headers, and URLs for target keywords.
- Ensure proper internal linking and site architecture for optimal crawlability.
- Technical SEO
- Perform regular technical audits to identify and fix issues related to crawl errors, site speed, mobile usability, and more.
- Collaborate with the development team to implement technical SEO enhancements.
- Off-Page SEO & Link Building
- Develop and execute effective backlink strategies to improve domain authority.
- Engage in outreach efforts to build relationships with industry influencers and webmasters.
- Content Strategy
- Work closely with the content team to create SEO-friendly content that aligns with user intent.
- Provide recommendations for content development in coordination with SEO goals.
- Monitoring & Reporting
- Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor performance.
- Prepare regular reports on traffic, rankings, and other SEO aspects.
- Stay Updated
- Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
- Implement best practices and innovative strategies to stay ahead of competitors.
Qualifications and Skills
Educational BackgroundBachelor&aposs degree in Marketing, Computer Science, Information Technology, or a related field.Professional Experience2-5 years of proven experience as an SEO Specialist or similar role.Experience in optimizing websites developed in native PHP is a plus.Technical SkillsIn-depth knowledge of search engine algorithms and ranking methods.Proficiency with SEO tools such as :Google Analytics and Google Search ConsoleSEMrush, Ahrefs, Moz, or similar toolsFamiliarity with keyword research tools and techniques.Understanding of HTML, CSS, and basic web development concepts.Analytical AbilitiesStrong analytical skills to interpret website performance data.Ability to make data-driven decisions to improve SEO efforts.Communication SkillsExcellent verbal and written communication skills.Ability to explain complex SEO concepts to non-technical stakeholders.Personal AttributesHighly motivated and detail-oriented.Strong organizational and time-management skills.Ability to work independently and collaboratively within a team.Preferred Qualifications
Experience with programmatic SEO strategies.Knowledge of local SEO and optimization for regional search queries.Certification in SEO or Digital Marketing.What We Offer
Competitive salary.Opportunity to work on impactful projects with a growing company.A collaborative and supportive work environment.Professional development and growth opportunities.Show more
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Skills Required
Css, Content Strategy, Html, Google Analytics, Google Search Console