Application Analyst - Marketing Cloud

Job Description : Application Analyst Marketing Cloud (Primary) / Health Cloud (PTS-078)

Summary :

The Application Analyst plays a vital role in ensuring the smooth operation, optimization, and continuous improvement of enterprise Information Systems applications. This role requires the ability to gather, interpret, and utilize complex data while delivering robust solutions that support clinical, fiscal, business, and IS functions. The analyst will be responsible for system design, build, documentation, and overall support, with a strong focus on Salesforce Marketing Cloud as the primary application and Salesforce Health Cloud as a secondary area of exposure. The position also demands cross-functional collaboration, proactive problem-solving, and a commitment to maintaining stable, efficient, and secure system environments.

Key Roles & Responsibilities

• Application Management : Oversee day-to-day operations of non-clinical applications, including design, build, test, and maintenance of solutions ranging from routine service requests to large-scale project implementations.
• Technical Support : Assist with system troubleshooting, enhancements, upgrades, and periodic software updates while ensuring minimal disruption to business operations.
• Testing & Validation : Participate in end-to-end system testing and validation efforts, develop and maintain testing protocols, and coordinate with stakeholders and end users to ensure accuracy, usability, and compliance.
• Collaboration : Coordinate departmental and interdepartmental tasks, supporting cross-functional teams to align technology with business needs and ensure seamless adoption of applications.
• System Reliability : Contribute to a multidisciplinary environment by ensuring the stability, reliability, and functionality of software applications through proactive monitoring and issue resolution.
• Documentation & Compliance : Develop, update, and maintain system documentation, workflow diagrams, and process guides, while strictly adhering to established change management procedures and governance standards.
• On-Call Support : Participate in on-call rotations, providing timely off-hours response to critical incidents and ensuring continuity of operations.
• Continuous Learning : Actively maintain ongoing professional development and cross-training across multiple departmental areas, ensuring adaptability and readiness for new applications or evolving business needs.

Required Skills & Qualifications

(ref : hirist.tech)