Job Requirements
Job Purpose:
The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield's global marquee rides and brand experiential properties. This role will drive the strategy for building a strong Royal Enfield culture through rides, community engagement, and strategic partnerships, while also overseeing content generation, social media management, and operations for these initiatives.
Position Overview:
Location: Chennai
Position Title: Manager
Reports to: Global Brand Lead - Marquee Rides, Experiences and Brand Projects
Function: Global Marquee Rides & Community
What you’ll do:
Rides & Events Strategy & Management:
- Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's "Pure Motorcycling" philosophy and overall brand objectives.
- Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.
- Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
- Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.
- Conduct thorough post-event evaluations and report on outcomes against objectives.
Team Leadership & Development:
- Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and
collaborative environment.
- Provide guidance and oversight to the team in all aspects of rides and event planning and
execution.
Agency & Vendor Management (External Stakeholders):
- Oversee the sourcing, evaluation, and contracting with a diverse range of external partners,
including event agencies, content agencies, social media agencies, venues, and artist managers.
- Lead negotiations on contracts and pricing with vendors and agencies to ensure cost-effectiveness and adherence to budget parameters.
- Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.
- Provide clear and effective feedback to creative agencies to ensure deliverables align with brand
Internal Stakeholder Management:
- Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.
- Partner with marketing leads across India and other markets (APAC, Americas, EMEA) to localize and amplify global ride initiatives.
- Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.
- Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
- Prepare and submit status reports to internal stakeholders as required.
Community & Partnerships:
- Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.
- Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.
Content & Digital Marketing:
- Lead content generation briefs for brand properties
- Oversee social media management related to rides and events, driving engagement and brand visibility.
- Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.
- Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.
Work Experience
What you'll bring:
Experience: 8-12 years of professional Ride/event planning and execution experience. Proven success in planning and managing large-scale events. Avid motorcyclist with the ability to do motorcycle rides. Background in brand.
Qualification: Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related field
