Head of Marketing

Location : Bangalore

Function : Marketing Leadership

Reporting to : CEO

Seniority :

Director / VP-level depending on experience

About Us

Manifest AI &

BIK.ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.

We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine.

Role Overview

You will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star : generate pipeline, accelerate revenue, and build an iconic category-defining brand.

This is a high-ownership, strategic + execution role

for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.

Key Responsibilities

Strategic Leadership

Build and execute the GTM + full-funnel marketing strategy for US + global markets

Define positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” category

Create annual and quarterly marketing plans aligned with revenue targets

Demand Generation & Growth

Own pipeline generation, conversion & marketing-sourced revenue

Build multi-channel campaigns—LinkedIn, ABM, email, paid, SEO, retargeting, influencer, communities

Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution

Reduce CAC and improve CAC payback

Product & Category Marketing

Deeply understand product, roadmap, competition & customer psychology

Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks

Conduct win / loss, user journey & market research

Brand, Content & Thought Leadership

Build a memorable brand voice, visual identity & storytelling engine

Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages

Turn founders, advisors & customers into distribution channels

Community, Partnerships & Events

Scale RLOE, founder communities, ambassador + referral programs

Own sponsorships, conferences, AMAs, customer events, podcasts, PR

Data, Ops & Tooling

Build dashboards across pipeline, MQL→SQL→Win funnel, CAC, ROI, NRR lift

Own martech stack—HubSpot / mailchimp, automation, analytics, enrichment, ads tools

Team Leadership

Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events

Create a culture of experimentation, velocity, ownership & creativity

Success Metrics

Pipeline created & influenced

Marketing-sourced revenue %

CAC & CAC payback

Lead → SQL → Opportunity → Win conversion rates

Brand awareness & share of voice

Website → Demo conversion rate

Product adoption & feature usage lift through PMM

Cost per opportunity

Event & partnership ROI

Ideal Candidate Profile

6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRM

Experience owning pipeline and revenue targets with Sales / Growth teams

Strong in ABM, demand gen, product marketing & storytelling

Has built marketing foundations at Series A / B and scaled toward $20M+ ARR

Analytical, experimentation-driven, great with data & attribution

Exceptional writing, messaging, and narrative thinking

Comfortable working closely with founders & senior execs

Scrappy operator—roll-up-sleeves mindset, not just strategy

Bonus : US DTC / eCommerce ecosystem networks

What We Offer

High-ownership leadership role shaping global brand & revenue motion

Opportunity to build the category in a once-in-a-generation AI shift

Work with top founders, advisors, and ambitious teams globally

Competitive salary, equity, benefits, fast career growth