Krishna Pearls - Creative Lead

Job Description :

Creative Lead Jewellery Brand

Position : Jubilee Hills, Hyderabad

Job Type : Full-time (6 days a week)

Experience Required : Minimum 5 years of experience in creative direction, graphic design, or brand development, preferably within the luxury, fashion, or jewellery industries.

About the Role :

We are seeking a highly creative and experienced Creative Lead to drive the brands creative vision and ensure consistency across all visual communications. This role combines strategic leadership with hands-on design execution, requiring the individual to guide the creative team while actively contributing to design projects when needed.

The ideal candidate will be a collaborative team player with expertise in both traditional design software and modern digital design platforms. They should be capable of shaping brand direction, developing compelling visual narratives, and mentoring junior designers.

Key Responsibilities :

Creative Strategy & Direction :

i. Define, develop, and implement the brands creative vision, visual identity, and campaign aesthetics.

ii. Ensure all creative outputs align with the brands positioning and objectives.

Brand Guidelines :

i. Create, document, and maintain comprehensive brand guidelines covering typography, color palettes, photography styles, packaging, layouts, and visual standards.

ii. Ensure consistency across all marketing and communication materials.

Hands-on Design Execution :

i. Actively contribute to design projects and support the team in delivering high-quality creative assets within deadlines.

ii. Review and refine creative work to maintain brand standards.

- Mood Boards & Concept Development :

i. Develop seasonal mood boards, creative concepts, and visual inspirations for campaigns, collections, and marketing initiatives.

ii. Translate business objectives into compelling creative Collaboration :

i. Work closely with marketing, merchandising, photography, and content teams to bring concepts to life.

ii. Coordinate creative requirements across departments to ensure seamless execution.

Trend Research & Innovation :

i. Stay updated on trends in jewellery, luxury, fashion, design, and digital marketing.

ii. Introduce innovative ideas and creative approaches to keep the brand relevant and competitive.

Team Leadership & Mentorship :

i. Provide creative direction and constructive feedback to designers and creative team members.

ii. Mentor and support junior designers while fostering a collaborative and positive team environment.

Skills & Software Expertise :

- Design Software :

i. Adobe Photoshop

ii. Adobe Illustrator

iii. Adobe InDesign

iv. Adobe After Effects (for motion graphics and video editing)

v. CorelDRAW

vi. Figma (for UI/UX design and layout creation)

- Online & Cloud-Based Tools :

i. Canva (for social media creatives and quick marketing assets)

ii. Crello / VistaCreate

iii. Google Workspace (Docs, Slides, Sheets)

iv. Miro / Milanote (for mood boards and team collaboration)

v. Notion (for creative planning and asset management)

vi. Trello / Asana (for project and workflow :

- Bachelor's or Master's degree in Design, Visual Communication, Fine Arts, or a related field.

- Minimum 5 years of experience in creative leadership roles within jewellery, fashion, luxury, or lifestyle brands.

- Strong portfolio demonstrating expertise in brand identity development, creative campaigns, and visual storytelling.

- Excellent understanding of color theory, typography, composition, layout design, and luxury branding principles.

- Proven ability to manage multiple projects and campaigns simultaneously.

- Strong leadership, communication, and interpersonal skills.

Preferred Attributes :

- Prior experience in luxury jewellery or premium lifestyle branding.

- Exceptional attention to detail and a strong aesthetic sense.

- Ability to thrive in a fast-paced, deadline-driven environment.

- A balanced approach to leadership and execution, with the ability to both direct and create.

Benefits :

- Provident Fund (PF)

- Paid Leave

- Daily Snacks

- Annual Bonus

- Health Insurance

- Opportunities for professional growth and development

- Supportive and collaborative work :

Salary : Open for discussion and based on experience and qualifications.

(ref:iimjobs.com)