Key Responsibilities :
Core Messaging : Develop and maintain the central narrative and key messages for the program across all touchpoints.
School Communication : Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.
Performance Copywriting : Craft Meta and Google ad copy - hooks, headlines, and CTAs that convert - with variations for A / B testing.
Web & Landing Pages : Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.
Drip Campaigns : Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.
Bonus : Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.
Parent Community Content : Write meaningful WhatsApp and newsletter content - parenting insights, tips, and conversation starters.
Social Media & Instagram : Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.
Creative Collaboration : Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.
Brand & Compliance : Ensure all communication is emotionally resonant yet compliant and fact-based.
Who You Are :
(ref : iimjobs.com)
Copy Writer • Bangalore, India