Copy Writer - Education / Wellness

Key Responsibilities :

Core Messaging : Develop and maintain the central narrative and key messages for the program across all touchpoints.

School Communication : Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.

Performance Copywriting : Craft Meta and Google ad copy - hooks, headlines, and CTAs that convert - with variations for A / B testing.

Web & Landing Pages : Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.

Drip Campaigns : Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.

Bonus : Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

Parent Community Content : Write meaningful WhatsApp and newsletter content - parenting insights, tips, and conversation starters.

Social Media & Instagram : Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.

Creative Collaboration : Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.

Brand & Compliance : Ensure all communication is emotionally resonant yet compliant and fact-based.

Who You Are :

• 5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness.
• Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone.
• Deep understanding of social media storytelling, especially Instagram.
• Familiar with funnels and campaign metrics (CTR, CVR, open rates).
• Collaborative, detail-oriented, and self-driven with tight deadlines.
• Bonus : Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

(ref : iimjobs.com)