Digital Marketing Specialist

Job description

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Digital Marketing

Specialist

Location :  Prayagraj, Naini

Exp.  - 1+ yrs

Job Requirements and

Responsibilities : ∙Plans

and executes all web, SEO / SEM, database marketing, email, social media, and

display advertising campaigns.

∙Designs,

builds, and maintains our social media presence.

∙Measures

and reports performance of all digital marketing campaigns and assesses against

goals (ROI and KPIs).

∙Identifies

trends and insights and optimizes spend and performance based on the insights.

∙Brainstorms

new and creative growth strategies through digital marketing.

∙Plans,

executes, and measures experiments and conversion tests.

∙Collaborates

with internal teams to create landing pages and optimize user experience.

∙Utilizes

strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points.

∙Identifies

critical conversion points and drop off points and optimizes user funnels.

∙Collaborates

with agencies and other vendor partners.

∙Evaluates

emerging technologies.

∙Provides

thought leadership and perspective for adoption where appropriate.

Education,

Experience, and Licensing Requirements :

∙Bachelor’s

or master’s degree in marketing or a related field.

∙Proven

working experience in digital marketing, particularly within the industry.

∙Demonstrable experience leading and managing SEO / SEM, marketing database,

email, social media and / or display advertising campaigns.

∙Experience in optimizing landing pages and user funnels.

∙Solid knowledge of

website and marketing analytics tools (e.g., Google Analytics,NetInsight,

Omniture, WebTrends, SEMRush, etc.).

∙Working

knowledge of ad serving tools.

∙Experience

in setting up and optimizing PPC campaigns on all major search engines.