Head of Marketing

Responsibilities:

1. Brand Management & Communication:-

• Strengthen brand awareness and preference among both B2C and B2B audiences, aligning with Apple s global marketing principles.
• Maintain consistent brand identity across all communication channels, creative assets, and customer interactions.
• Manage brand alliances, co-marketing initiatives, and local promotional activities with Apple and other ecosystem collaborators.

2. Retail Marketing:-

• Conceptualize and execute in-store marketing initiatives to increase store visits, conversions, and repeat purchases.
• Drive cross-selling and up-selling opportunities across iPhone, Mac, iPad, Watch, and Accessories portfolios.
• Create region-specific retail campaigns that embody Apple s brand ethos while resonating with local audiences.
• Utilize customer insights to segment audiences and implement CRM-led campaigns for loyalty and retention.

3. Digital & Performance Marketing:-

• Oversee the digital marketing roadmap spanning paid, owned, and earned media channels.
• Lead performance-driven campaigns aimed at boosting awareness, website traffic, and lead generation.
• Enhance the brand s social media footprint through engaging storytelling that reflects Apple s voice and tone.
• Manage SEO, SEM, email, and influencer initiatives to increase visibility, engagement, and return on investment.

4. B2B & Education Marketing:-

• Develop demand-generation and lead-nurturing programs for enterprise and education segments.
• Partner with sales teams to execute account-based marketing (ABM) initiatives, presentations, and industry events.
• Build brand preference within institutions, corporates, and the education sector through strategic campaigns and thought leadership.

5. Service Centre Marketing:-

• Improve customer retention and service revisit rates through targeted CRM initiatives.
• Elevate visibility of the service brand and position after-sales care as an integral part of the Apple experience.

6. CRM, Data & AI/Analytics:-

• Lead CRM and database initiatives including segmentation, lifecycle communication, loyalty programs, and retention campaigns.
• Develop and maintain a unified Customer Data Platform (CDP) connecting retail, e-commerce, service, and B2B touchpoints.
• Implement AI/ML-driven models for predictive analytics, personalization, and marketing automation (e.g., content generation, ad optimization).
• Track and optimize marketing efficiency using dashboards, attribution frameworks, and ROI analytics.

7. Analytics & Insights:-

• Define and monitor KPIs across all marketing initiatives to ensure measurable impact and ROI.
• Apply data analytics and customer insights to refine strategies and enhance decision-making.
• Create real-time dashboards to track footfall, lead generation, conversion rates, and engagement metrics.

8. Leadership & Collaboration:-

• Lead and inspire a multidisciplinary marketing team across creative, digital, and retail verticals.
• Work closely with sales, retail operations, and Apple s regional marketing teams to ensure strategic alignment.
• Oversee marketing budgets to achieve cost efficiency and maximize returns.