B2B Marketing

Job Description

Key Skills & Qualifications :

B2B Marketing Expertise :

Deep understanding of B2B marketing strategies, focusing on lead generation, nurturing, and converting business clients.

Familiarity with how marketing and sales work together in a B2B context (longer sales cycles, relationship building, etc.).

Campaign Management :

Hands-on experience in developing, executing, and optimizing marketing campaigns specifically for B2B products or services.

Expertise in using data-driven insights to optimize campaigns for better results (e.g., more qualified leads, higher conversion rates).

Sales and Marketing Alignment :

Strong understanding of sales goals and processes, ensuring marketing strategies directly support and align with the sales pipeline.

Ability to coordinate with the Sales Director to adjust campaigns according to sales targets, market feedback, and business goals.

CRM and Marketing Automation :

Proficiency in CRM tools (Salesforce, HubSpot, etc.) for tracking leads and ensuring smooth handoffs between marketing and sales teams.

Experience with marketing automation tools (e.g., Marketo, Pardot) to streamline lead nurturing and follow-ups.

Collaboration with Sales Teams :

Directly collaborating with the Sales Director to align marketing campaigns with sales objectives, ensuring both teams are on the same page for lead generation and conversion strategies.

Regular communication with sales teams to gather insights on the quality of leads and provide marketing assets (e.g., email templates, presentations) for the sales team.

Data Analysis & Reporting :

Ability to analyze and report on campaign performance, especially in terms of how well leads generated by marketing are converting through the sales pipeline.

Proficiency in using tools like Google Analytics, HubSpot, or Salesforce to monitor and measure KPIs (key performance indicators) like ROI, lead quality, and conversion rates.

Strong Communication Skills :

Ability to present campaign performance, insights, and recommendations clearly to both marketing and sales leadership.

Strong written and verbal communication to collaborate with various stakeholders, including the Sales Director and other departments.

Cross-Department Collaboration :

Collaborate with other departments such as product, customer success, and content teams to ensure the marketing materials and campaigns are aligned with broader business objectives.

Foster good communication between the marketing and sales teams to ensure both teams are working together toward a unified goal.

Ideal Background :

4+ years of experience in B2B marketing , with hands-on campaign management experience and a strong understanding of sales processes.

Prior experience in working directly with sales teams (specifically Sales Directors or senior sales leadership) to align strategies and optimize lead generation.

Solid understanding of CRM tools (like Salesforce, HubSpot) and marketing automation platforms .

Strong analytical skills to assess the effectiveness of campaigns and optimize based on feedback from both sales and marketing performance metrics.

Experience in working with longer sales cycles and relationship-building aspects of B2B sales.

Additional Traits :

Proactive Problem-Solving : Able to anticipate potential roadblocks and work with the Sales Director to find solutions.

Leadership : Ability to coordinate and lead cross-functional teams.

Attention to Detail : Ensuring that campaigns and communication align with sales goals and market needs.

Requirements

B2B Marketing Expertise – Strong understanding of B2B marketing strategies, lead generation, nurturing, and conversion.

Campaign Management – Proven ability to plan, execute, and optimize B2B marketing campaigns using data-driven insights.

Sales & Marketing Alignment – Ability to align marketing efforts with sales goals, ensuring smooth coordination with sales leadership.

CRM Proficiency – Hands-on experience with CRM platforms such as Salesforce or HubSpot for lead tracking and pipeline management.

Marketing Automation – Skilled in tools like Marketo , Pardot , or similar for lead nurturing and automation workflows.

Data Analysis & Reporting – Proficiency in tools like Google Analytics , HubSpot , and Salesforce to measure KPIs and ROI.

Collaboration Skills – Strong teamwork and communication abilities to work closely with Sales, Product, and Content teams.

Analytical Thinking – Ability to interpret marketing and sales data to optimize strategies and improve performance.

Communication Skills – Excellent written and verbal communication for presenting results and coordinating cross-functional efforts.

Problem-Solving & Adaptability – Proactive approach to identifying challenges and adjusting campaigns based on market and sales feedback.

Leadership & Coordination – Capability to lead cross-departmental initiatives and ensure alignment on shared goals.

Attention to Detail – Accuracy and consistency in executing campaigns and managing marketing-sales deliverables.

Requirements

Experience : 5+ years Salesforce Development Core Skills : Apex, LWC, Aura, Visualforce, Flows, SOQL / SOSL Integration : REST / SOAP APIs, Data migration, Error handling Tools : Git, CI / CD, Salesforce DX, MS Office Knowledge : Solution design, Data governance, Technical scoping Certifications (good to have) : ADM 201, PD1, Sales / Service Cloud, JavaScript Dev I Soft Skills : Communication, Mentoring, Agile, Documentation, Stakeholder management Behaviour : Ownership, Calm under pressure, Problem-solving, Team collaboration