Digital Marketing Manager

Job Description

We are looking for a Digital Marketing Manager to lead our in-house lead generation marketing team. The role focuses on driving high-quality inbound leads through organic and integrated digital channels including SEO, content marketing, website optimization, marketing automation, and analytics.

You will be responsible for strategy, execution, team management, and performance tracking, ensuring consistent growth in qualified leads aligned with business goals.

Key Responsibilities

• Own and scale organic lead generation through SEO, content, landing pages, CRO, and inbound funnels
  

• Build and optimize lead funnels from traffic → MQL → SQL
  

• Improve lead quality, conversion rate, and cost efficiency
  

• Work closely with sales to align lead definitions, follow-ups, and revenue goals
  

• Create quarterly and annual digital lead generation strategies
  

• Identify growth opportunities via keyword research, competitor analysis, and funnel audits
  

• Plan content calendars, SEO roadmaps, and campaign priorities
  

• Lead on-page, off-page, and technical SEO strategies
  

• Oversee content creation for blogs, landing pages, case studies, and gated assets
  

• Optimize website structure, internal linking, and conversion elements
  

• Manage and mentor an in-house team(SEO executives, content writers, designers, marketers)
  

• Set KPIs, conduct performance reviews, and ensure timely execution
  

• Coordinate with developers for website improvements and tracking setups
  

• Track performance using Google Analytics, Search Console, CRM, and marketing tools
  

• Monitor KPIs: organic traffic, leads, conversion rates, CPL, ROI
  

Requirements

• 6–10 years of experience in digital marketing with strong in-house lead generation focus
  

• Proven expertise in SEO, content marketing, inbound funnels, and CRO
  

• Experience in IT services / SaaS / B2B lead generation
  

• Hands-on experience with Google Analytics, Search Console, CRM tools, and SEO tools
  

• Strong understanding of buyer journeys and B2B/B2C lead funnels
  

• Experience managing and scaling in-house teams
  

• Excellent analytical, communication, and leadership skills