This job offer is not available in your country.
Senior Associate
RSM US LLPjaipur, rajasthan, in30+ days ago
Job descriptionCreate and update templatized marketing programs for scalable program and asset production Creates and manages global marketing automation assets and report to be utilized across MAP Provide documentation on how templates and programs could and should be used Works extensively with advanced Marketo features and functionality including lead lifecycle, revenue modeler, Advanced BI and Analytics, Dynamic Chat and integrated webcasts Champions A / B testing to identify best practices for RSM audience understand and advance integration, primarily with CRM (Microsoft Dynamics 365 Sales) Identifies opportunities for optimization, innovation and efficiency improvements (working with the marketing platform optimization and marketing technical leads) Provides quality assurance review for specialists in the focus area Troubleshoots marketing automation platform in collaboration with marketing technology lead Provides consultative advice to digital marketing teams regarding email marketing best practices Understand marketing campaign strategy for assigned tactics Complete assigned tactics in a timely manner, communicating with broader team members Uphold RSM brand standards and marketing best practices Monitor performance, make adjustments as necessary in order to achieve success metrics Provide critical thinking about the approach to campaign and tactical execution Manage multiple projects and deadlines Understand the broad marketing / business objectives of the aligned national marketing teams and make recommendations to programming in order to better achieve those goals Maintains and builds upon platform / channel knowledge through continual professional development (both formal and informal) including awareness of measurement Achieve Adobe Certified Professionals accreditation within 6 months of hire, Expert within 18 months of hire Be proficient in the technologies and products integrated with the marketing automation platform Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Certified Marketo professional (or ability to achieve within 6 months), preferred Certified Marketo Expert (or ability to achieve within 18 months), preferred Expert understanding of Marketo suite of tools; required Expert understanding of email marketing and multichannel marketing automation; required Experience with sales and marketing channel integration Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Microsoft Dynamics 365 CRM, Dynamic Chat, Qualtrics, etc.) Experience with Workfront project management tool a plus Awareness of global data and consumer privacy regulations and best practices, preferred Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. 4+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment 2+ years of experience as administration of marketing automation, Adobe Marketo Engaged, preferred Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Ability to influence peers and internal clients to achieve objectives Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all programs, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada.
The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice.
They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and / or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap.
Essential Duties (Required duties employees must accomplish, and performance is measured) MUST Include % of time, should equal 100% in total.
Marketing Automation Platform administration responsibilities - 30%
- Support Marketing Automation Lead in their responsibilities as an expert in the aligned platform, channel or discipline
- Serve as a subject matter expert in marketing automation in relation to technical questions and best practices
- Understands how platform / channel fits within the RSM digital ecosystem and marketing strategy. Provide guidance for technical execution of RSM marketing activities, and recommend modifications to marketing plans / campaigns to improve execution, deliverability and scalability of marketing activities
- Help provide training and support to digital marketing team members in focus area
Marketing Automation development - 25%
Support for digital team members and marketers - 20%
General - 15%
Professional Development - 5%
Other duties as assigned - 5%
EDUCATION / CERTIFICATIONS
(MUST NOTE REQUIRED OR PREFERRED)
TECHNICAL / SOFT SKILLS
(MUST NOTE REQUIRED OR PREFERRED)
EXPERIENCE
(MUST NOTE REQUIRED OR PREFERRED)
LEADERSHIP SKILLS
(MUST NOTE REQUIRED OR PREFERRED)
Create a job alert for this search
Senior Associate • jaipur, rajasthan, in
Related jobs
- Promoted
Associate Director
DeloitteJaipur, IN India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations ...Show moreLast updated: 30+ days ago
- Promoted
Senior Associate, Pharma Commercial Operations
KMK Consulting Inc.Jaipur, IN KMK is a global data analytics and technology consulting company empowering leaders across the Life Sciences industries to make better data-driven decisions.
Our data analytics and software platform...Show moreLast updated: 30+ days ago
- Promoted
Senior Associate Quality Consultant
Infosys BPMJaipur, Rajasthan, India Greetings from Infosys BPM Ltd.We are looking for Quality and Process improvement Consultants to augment our capability in deploying Continuous improvement methodologies across industry domains and...Show moreLast updated: 30+ days ago
- Promoted
Program Associate
UplersJaipur, IN We are looking for a highly motivated • •Program Associate • • to support program operations, data-driven decision-making, and cross-functional coordination.
The ideal candidate will be skilled in mana...Show moreLast updated: 8 days ago
- Promoted
Senior Project Manager
Zensar TechnologiesJaipur, IN Job Role- Senior Project Manager.Primary Skills- Strong experience with CISCO Products, CCW and CCWR, EA(Enterprise Agreement), Project Manager role.
Lead and manage Cisco Commerce projects from ini...Show moreLast updated: 19 days ago
- Promoted
Business Development Associate
Bhanzujaipur, rajasthan, in Through Bhanzu, we aim to eradicate math phobia and encourage careers in math and STEM among learners worldwide.Bhanzu is bridging the gap between dreams and competence by enabling students to real...Show moreLast updated: 6 days ago
- Promoted
Director / Associate Director, Commercial Analytics & Operations
KMK Consulting Inc.Jaipur, IN Director / Associate Director, Sales Operations & Incentive Compensation.KMK is a leading global data analytics and technology consulting firm, dedicated to empowering leaders in the Life Sciences se...Show moreLast updated: 18 days ago
- Promoted
Business Development Associate
Collegesathi.comJaipur, Rajasthan, India At Collegesathi, we offer a unique opportunity to shape your role with a growth mindset.Join us to define 'Your Job, Your Way' and drive your professional development.
Be a part of dynamic team that...Show moreLast updated: 30+ days ago
- Promoted
Associate
ConfidentialJaipur, India A career in our Government and Public Sector Transformation Management practice, within General Consulting services, will provide you with the opportunity to help clients seize essential advantages...Show moreLast updated: 22 days ago
- Promoted
Senior Manager, New Initiatives
Wellisen Nutraceuticals Pvt LtdJaipur, IN Senior Manager, New Initiatives — Knowledge Networks.Knowledge Networks (KN) is a global platform driving responsible AI governance and enterprise AI leadership.
Through our flagship initiatives—Reg...Show moreLast updated: 8 days ago
- Promoted
Senior Inside Sales Associate (2-5 yrs experience)
danamojo.orgJaipur, IN Compliance-First Payment Solutions Platform.NGOs to collect donations and manage donor relationships.We provide complete and holistic donation management systems to NGOs to collect and manage donat...Show moreLast updated: 21 days ago
- Promoted
Marketing Associate - Performance-Based
SkilledXJaipur, IN SkilledX is a global Business Process Outsourcing (BPO) firm serving clients domestically and internationally.We provide comprehensive business solutions including creative & marketing outsourcing,...Show moreLast updated: 7 days ago
- Promoted
Operations Associate
TripleJaipur, IN Triple is leading the way in remote work solutions, helping small and medium-sized businesses in North America build highly efficient remote teams for Administration, Customer Service, Accounting, ...Show moreLast updated: 8 days ago
- Promoted
Senior Associate Australian Taxation
befree GlobalJaipur, IN Senior Associate Australian Taxation.Should have proficiency in year-end finalization of accounts and preparation of Tax.
Returns for Companies, Partnerships, Trusts, ITR's, BAS etc.Work in Australi...Show moreLast updated: 21 days ago
- Promoted
Senior Manager
WeaverJaipur, IN Weaver, Bengaluru, Karnataka, India (On-site).Weaver is a full-service national accounting, advisory, and consulting firm with opportunities for professionals in many different fields.We seek to br...Show moreLast updated: 8 days ago
- Promoted
Research Associate / Consultant
ShhyfftJaipur, IN We are looking for an Associate / Consultant to join our Executive Search Practice to help our business grow by identifying and recruiting top talent for executive level positions for our clients.Th...Show moreLast updated: 6 days ago
- Promoted
Associate, Presales
MetricStreamJaipur, IN The Presales Consultant at MetricStream promotes GRC solutions by leveraging functional knowledge and translating solutions into business benefits.
They provide functional / technical consulting, supp...Show moreLast updated: 21 days ago
- Promoted
Associate Director, Programmatic
AtidivJaipur, IN Associate Director, Programmatic (AdOps).Atidiv was built to ignite hyper growth.We are the solution for sustainable and scalable growth.
Atidiv is a provider of data science, product development & ...Show moreLast updated: 30+ days ago